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The Neuroscience of Shopping (Marketing and Manipulation) (Udemy.com)

Discover how Neuromarketing plays with subconscious triggers to make us buy more. Learn how to become immune to it

4.5
1,919 reviews

Created by: Gregory Caremans

Last updated November 2022

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What you will learn

  • Understand the working of our subconscious mind
  • Recognize the many strategies used by marketers to influence our subconsciousness
  • have fun seeing through marketing tactics in ads, commercials and point of sales
  • Use simple rules of thumb to avoid falling for impulse buying
  • Free yourself from marketing manipulation

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 59% of them
  • Reviews1,919#20 of 174 by number of reviews
  • Length1.7 hoursshorter than 81% of them
  • Last updatedNovember 2022earlier than 74% of them

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Course Description

"If you buy - or sell anything, anywhere, you need this course!..."                                                                                                                              (review from Anne Jordan)

In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something

Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

So what should you expect?

  • Understand your subconscious mind - and how we make buying decisions

  • Recognize strategies used by marketers - and how they try to influence us

  • Use simple rules of thumb - and avoid falling for umpulse buying

  • Free yourself from marketing manipulation - and make conscious buying decisions

  • And So Much More... such as survival instincts, sex, herding, obedience, starvation, neurotransmitters, countless commercials, and so on ... 
Read More All Levels All Levels product length iconTime: 1.7h

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Instructor Details

Gregory Caremans

Hi, my name is Gregory Caremans. I'm the founder of the award-winning Brain Academy.

I have studied psychology and have a Master in communication, As the former Director of the Institute of Neurocognitivism in Brussels I have also specialized in the Neurocognitive and Behavioral Approach.

For over a decade with the Brain Academy I have taught over 600.000 students on Udemy how to better understand their brain. My courses have been featured in The Economist, Entrepreneur, Mashable, CNN and more. I'm also a two times TEDx speaker. Over the last three years, I have won several awards from "Most innovative neuroscience and personal development enterprise" to "Excellence in online learning".

My aim is to make Brain Science accessible to all.


Here at Udemy most of our courses are best-sellers: 

Neuroscience for Parents is the N°1 course on parenting 

Master your brain is the N°1 course on Neuroscience

Meet your brain is the N°1 free personal development course 

How to keep a youthful brain is the N° 1 course on Brain Training

Our Neuroplasticity course is N°1 in its category

Read More

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Reviews

4.5

1,919 ratings on Udemy

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By Dallas H. on 11/20/2021

This is an absolute brilliant course delivered by a true expert who’s gained levels of mastery in understanding the beauty of how our brain and mind works! It’s fascinating! My takeaway- I’m enjoying the course because I now have a stronger grip and better understanding of my own triggers which permits me the option to make better decisions due to heightened awareness. “Know thyself” has never ring more true! Understanding our makeup gives the opportunity to become more aware of what we allow to influence us and why to go deeper into understanding ourselves and our current programming to reprogram through more attentiveness and becoming grounded in knowing our deepest desires - the power of choice. We’re all marketing something in every moment rather it’s to others or within own inner narrative. This course is marketing too! Yet, the content creator has positioned it in a classy way with a moral fabric and with integrity! I can appreciate that. : ) Thanks!! It's a great course! I’ll watch this MANY times over! Thanks for creating it!

By Niharika on 9/8/2021

I loved this course! Some of the bigger topics in college marketing programs are covered here. This is also a very unique course. I am a budding entrepreneur and I think this will benefit the marketing strategies of my business a lot! Feedback: Downloadable notes will be great with this course, I took notes of literally everything and it was a lot of writing!!!!

By Rahul Panicker on 11/22/2020

The course gives a great insight about things we never notice and how these small things play a huge role in our day to day lives and decision making. Love it!

By Abhishek on 11/22/2020

great course and excellent way of explaining concepts.

By Gina Gonzalez-Nunez on 11/22/2020

This course has the facts on how we get manipulated to buying. I hadn't realized how the mechanisms of the market works on my brain. The context of this lecture explains it well and in simple terms that I understand and has me alert when seeing TV commercial, ads and when shopping. Good pointers are given when making big buying decisions that can help me in the near future. Thank you!

By Muhammad Subhan Iswahyudi on 11/8/2020

Thanks for this amazing course

By Nimisha Trivedi on 11/8/2020

The course is all about how we make decisions as consumers by deep diving what and how marketers' influences and strategies work. I suggest this course to those who have a basic understanding about advertising and work in this field to brush up some concepts on how to sell and what works. In totality, a great session which would definitely help me do better henceforth as an advertiser.

By Chandra Rao Ganisetti on 11/1/2020

Good insights!

By Arpit Chopra on 10/26/2020

Enlightening!

By Sarah Horne on 10/25/2020

Guter Kurs. Gern htte ich ein wenig mehr Tiefe in den einzelnen Themen gehabt. Der Text war leider nicht deckungsgleich zum Gesprochenen.

By Gaurav Pande on 10/21/2020

Nicely explained. Very useful and informative.

By Handiro Aryaman on 10/18/2020

Wawasan yg sangat bagus dalam menyusun strategi marketing khususnya pada advertising & promotion

Showing 12 of 299 reviews

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Overall Score : 90 / 100

The Neuroscience of Shopping (Marketing and Manipulation)
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  • Video Duration: icon 1.7h
  • Price: $10.99
  • Provider: icon Udemy
  • Updated: icon November 2022
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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