Marketing and Manipulation: The Neuroscience of Shopping (Udemy.com)
Discover how Neuromarketing plays with subconscious triggers to make us buy more. Learn how to become immune to it
Created by: Gregory Caremans - Brain Academy
Produced in 2021
What you will learn
- Understand the working of our subconscious mind
- Recognize the many strategies used by marketers to influence our subconsciousness
- have fun seeing through marketing tactics in ads, commercials and point of sales
- Use simple rules of thumb to avoid falling for impulse buying
- Free yourself from marketing manipulation
Quality Score
Overall Score : 96 / 100
Course Description
In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. Well be diving deep into our conscious and subconscious decision-making processes
and Ill show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.
Now marketing hasnt been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of
testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.
And we wont stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to
do so.
The real aim of this course is to educate consumers, and arent we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see
if were just being manipulated or if we genuinely need or want to buy something
Because in the end, this course is about empowerment. Its about being able to free oneself from consumerism. Its about living consciously, being aware when were being
played, and making educated choices.
So what should you expect?
Understand your subconscious mind- and how we make buying decisionsRecognize strategies used by marketers- and how they try to influence usUse simple rules of thumb- and avoid falling for umpulse buyingFree yourself from marketing manipulation- and make conscious buying decisionsAnd So Much More...
such as survival instincts, sex, herding, obedience, starvation, neurotransmitters, countless commercials, and so on ...
Who this course is for:
Anyone with an interest in human behaviorAnyone who has ever wondered why we buy the things we buyAnyone who has ever bought something and regretted it laterThis course is not for people looking for ways to manipulate others. It's about empowering, not taking power away from others
Instructor Details
- 4.8 Rating
296 Reviews
Gregory Caremans - Brain Academy
Hi, my name is Gregory Caremans.I'm the founder of the Brain Academy.
I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium).
With the Brain Academy we've specialized in writing and producing high quality brain-related content. Mostly, wecreate online courses.I'm very proud to saythat we have a partnership withThe Economist where they offer ourcoursesto their readers. Ourcourses were alsofeatured in the magazine Entrepreneur and CNN. And I was invited to give my first TEDx Talk in December of 2018.
In 2021 we won 2 EUBusiness Awards: "Most innovative Neuroscience & Personal Development Enterprise 2021" and "Award for Excellence in Online Learning 2021"
Here at Udemy weteach over 300.000 students and most of ourcourses are best-sellers:
Neuroscience for Parents is the N1 course on parenting
Master your brain is the N1 course on Neuroscience
Meet your brain is the N1 free personal development course
How to keep a youthful brain is the N 1 course on Brain Training
OurNeuroplasticity course is N1 in its category
Our course on procr
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Reviews
- Video Duration:
1.5h - Price: 11.99 Track Price 11.99 Track Price
- Provider: Udemy
- Year:
2021 - Language:
English - Certificate:
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