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Pricing Strategies And Negotiation Skills (Udemy.com)

Ideal pricing strategy for B2B products, apps, eCommerce, books, freelancing, coaching. Plus pricing via negotiation

Created by: Alex Genadinik

Last updated August 2026

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What you will learn

  • Maximize revenue from each customer
  • Learn sales negotiation skills and how to close deals
  • Identify ideal pricing for many different products and services
  • Maximize lifetime customer value (LTV) and spending
  • Product pricing
  • Service pricing
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.4 out of 5higher than 25% of them
  • Reviews233#69 of 108 by number of reviews
  • Length3.1 hourslonger than 59% of them
  • Last updatedAugust 2026more recently than 90% of them

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Course Description

Maximize your profit from each customer with accurate pricing!

This course will teach you:


  • Product pricing strategy

  • Service pricing strategy

  • Sales negotiation

  • How to maximize your LTV (lifetime customer value)

These are the three essential components of making sure that you get the most out of every client.

Most first-time entrepreneurs struggle with choosing the right price for their business. But the key to maximizing revenue from each customer is the LTV (lifetime customer value). 

In this course, in addition to explaining how to price different products, I explain how to get those same customers to come back to your business many more times, and buy many additional times from you, often increasing revenue by thousands of percent.

This course also teaches you business negotiation skills, which can maximize your profit.

PRICING STRATEGY CASE STUDY

The course contains a pricing case study of one of my products that has been sold for as little as $20 and as much as $5,000 for the exact same product. I explain complete negotiation tactics around it.

If you have a new business or a product that you are not sure how to price, get this course today and learn how to find an ideal price for your product or service.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY BACK GUARANTEE 

This pricing strategy course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

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Udemy Discount

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Instructor Details

Alex Genadinik

One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.


INSTRUCTOR BACKGROUND


3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.

A number of my books are used in major US universities and high schools.

My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.

Additionally, I am interested in SEO, digital marketing, and creativity.

Originally from Ukraine.


COMMITMENT TO STUDENT SUCCESS


I go the extra mile to help students.

Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.

Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.


TEACHING AND COACHING HIGHLIGHTS


- 20+ time Udemy bestselling instructor.

- 10+ years of teaching experience.

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Reviews

4.4

233 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Gene Moran on 5/23/2024

it was a good match, to review common scenarios and various tactics to engage clients, listening, empathy and overall negotiation process.

By Anonymized User on 1/5/2024

Too generic and not applicable that much.

By Naman Singhal on 5/12/2020

Yes the course worked out pretty fine for me because it strengthened my pillars for sales motives. All in all, the course waters your roots on how to advertise basically!

By Kelly Richey on 2/27/2020

Excellent! This class was very helpful and cleared up a lot of questions that I had. Great advice and training in areas where I was unable to move forward with confidence in my strategy.

By Lilia Zhornist on 1/8/2020

I needed a good suggestion what is the best way to sell my product, when and what is an ultimate price range for each of them, as well as the whole strategy of sale in general and this class helping me to start and continue.

By Kamohelo Moeti on 1/10/2019

it relates to my personal company strategies not my employment work strategies

By Amanda Smith on 10/3/2018

This is a really helpful course on pricing strategy for maximum profit. Alex gives great examples on how to price your products as a new seller and/or when you get you are more experienced & well known. Highly recommend this course! 5 ⭐️!

By Timothy Cheng on 9/20/2018

I was confused at first, but after two office hours with him, it's apparent he's leagues ahead of the competition. He'll help you move stuff from the shelves

By Kristie Snively on 9/15/2018

If you are starting a business, you need to know how to price your products to maximize business and hopefully, profit. This is a good course on ways to maximize your products. This instructor has been my go-to for all things business, and it pays off. His advice has helped me so much.

By Izzy Kiver on 4/1/2018

I've taken over 100 courses on Udemy and Alex is by far the best teacher I've learned from so far. What I love the most about them is that his teaching comes from real-world experience and he tells you what you need to know to get where you want to in a short amount of time. I recommend getting this course unconditionally. The only thing you'll regret is that you didn't buy sooner. A+

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Overall Score : 88 / 100