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UdemyBusinessPaid courseIntermediate levelCertificate

Product Led Growth with Silicon Valley Veteran Dekker (Udemy.com)

Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT Startup | Tech Startups

Created by: Dekker the Marketer

Last updated June 2026

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What you will learn

  • Product-Led Growth: Drive viral product success
  • Product Marketing: Optimize product-centered marketing strategies
  • Product Management: Master effective product management
  • Growth Hacking: Rapidly scale with innovative tactics
  • Digital Marketing: Boost visibility with digital strategies
  • Email Marketing: Craft emails that engage
  • Lead Nurturing: Build and maintain customer relationships
  • Lead Generation: Attract and convert leads efficiently

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Overall Score : 90 / 100

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Course Description

Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!

Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!

Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.

Learn how to:

  • Write emails to onboard new users

  • Generate viral word-of-mouth for your product or startup

  • Gamify your UX

  • Optimize your conversion metrics

  • Re-design your product marketing to be product-led

  • Fix holes in your marketing funnel

  • Switch from a sales-led to product-led funnel

  • Build habit formation

  • Persuade people to try, buy, and keep using your product

  • Apply marketing psychology

  • Widen your top-of-funnel

  • Market like a Silicon Valley guru [growth hacking]

  • Explode your app's install rate

  • Get people talking about your product or startup

  • Generate revenue faster

  • Apply best practices in product-led growth

This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.

Let's start getting you more users!


Topics:

  • SaaS

  • SaaS Marketing

  • Software Marketing

  • App Marketing

  • Growth Marketing Product

  • Mobile App Marketing

  • Apps Marketing

  • App Promotion

  • Tech Marketing

  • Technology Marketing

  • Tech Startups

  • Product Growth

  • B2B Marketing

  • B2B Growth

  • B2C Marketing

  • Startup Marketing

  • Gamification

  • Product Management

  • Product Owner

  • Growth Hacking

  • Growth Marketing

  • Growth Mindset

  • Product Marketing

  • Product Marketing Manager

  • Product Marketing Strategy

  • Digital Product Marketing

  • Marketing Your Product

  • Digital Marketing

  • Marketing Strategy

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

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Reviews

4.5

220 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Uri Jablonowsky on 12/8/2024

practical real life examples is very helpful short, clear, great value for money

By Anonymized User on 9/10/2023

Focus is more on b2b products, but still valuable to watch. Offers valuable insights for any kind of digital product.

By Olabanji Ewenla on 8/30/2023

Yes it was a good match for me. It exposed me to new ideas on product led growth and I would be implementing some of the ideas and principles I learnt from the course

By Elif Alara Toprak on 8/3/2023

B2B pazarından Growth / Product Marketer pozisyonundayım. Hooked okuduğum bir kitaptı bu tarz şeyleri takip etmeyi seviyorum. Ancak ürün geliştiricilerle daha çok eşleşiyor şu ana kadar ve onların kesinlikle alması gereken bir eğitim olduğunu düşünüyorum.

By Anonymized User on 1/26/2023

Yes, so far so good. I have been getting some good ideas.

By Aniruddha Pal on 11/12/2022

Overall its was a good insight , I was looking more towards marketing a AI tech enterprise business . but was insightful

By Gregory Stoutenburg on 9/16/2022

It's valuable so far. Great content, lots of lecture. The gamification lesson, so far, is my favorite. I wouldn't mind more application.

By Lisa Laaman on 7/3/2022

It was a great match for me. I love the flow!

By Bolaji on 3/29/2021

Explanatory and satisfying. Great course.

By Gabriel on 3/29/2021

Great course, i get what I'm looking for. Thanks.

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