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Sales Analytics: Sales Analysis & Modeling using Excel (Udemy.com)

Unlock the Power of Data: Master sales analytics techniques & build analytical models in Excel for Improved Performance

Created by: Start-Tech Academy

Last updated April 2026

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What you will learn

  • Analyze data in different stages of the sales process based on analytical models
  • Create decision tree models to segment the leads and identify which segment is most likely to convert
  • Create charts and graphs in Excel to visualize sales data, including bar charts, line charts, and scatter plots
  • Analyze and make sense of sales data, and develop insights to improve sales performance using Excel
  • Create interactive dashboards using Excel, which can be used to track and monitor key sales metrics
  • Use time series forecasting to predict future sales and how to interpret and evaluate the results of these predictions
  • Perform simple linear regression analysis and use it to understand the relationship between different variables and predict future sales using Excel
  • Increase customer lifetime by identifying which customers are likely to leave using a logistic regression model

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.7 out of 5higher than 81% of them
  • Reviews720#27 of 108 by number of reviews
  • Length4.8 hourslonger than 75% of them
  • Last updatedApril 2026more recently than 70% of them

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Course Description

If you are a sales professional or someone looking to enter this field, knowledge of sales data analysis is a must-have skill in today's world. Sales Analytics is an essential aspect of any sales organization, and understanding how to analyze and model your sales data can give you a competitive edge in the market. Are you tired of relying on guesswork to drive your sales strategies? Are you ready to make data-driven decisions that can increase your sales and improve your bottom line? If so, then enrolling in this course is a must. This course will give you the skills and knowledge you need to make data-driven decisions, increase sales, and achieve your career goals.

In this course, you will:

  • Prepare and process sales data to find answer to sales questions

  • Visualize sales data and create dashboards to share with stakeholders

  • Gain expertise in using decision tree models to segment leads and identify most-likely-to-convert leads

  • Master the art of sales forecasting, including trend analysis and predictive modeling

  • Become proficient in making regression model to predict churn probability and creating retention plans

  • Apply your newfound knowledge through hands-on projects and real-world case studies

Why learn Sales Analytics?

Sales data analysis is critical for success in today's fast-paced and competitive sales environment. This course will help you understand the key metrics and techniques used by top sales professionals to measure performance, identify trends, and make data-driven decisions. You'll also learn how to effectively communicate your findings to stakeholders and drive business results. Whether you are a sales professional, marketer, business analyst, entrepreneur, or student, this course will give you the skills you need to succeed in today's data-driven world. Enroll now and take the first step towards becoming a sales analytics expert.

Course activities

Throughout the course, you will complete hands-on projects and real-world case studies to reinforce your learning. You'll have the opportunity to apply your newfound skills and knowledge to real sales scenarios and see the impact of your analysis on sales performance. Some of the activities you would do in this course are:

  1. Segment leads and identify the segment which is most likely to convert

  2. Forecast future sales based on historical sales data

  3. Find the relationship between sales and other factors and use it to focus resources on factors that drive sales

  4. Predict the probability of churn for customer and create a retention plan accordingly

5 Reasons why you should choose this Sales Analytics course

  1. Carefully designed curriculum teaching you about all aspects of Sales analytics and tools used while doing analysis

  2. Step-by-step guidance & sales related examples and case studies to help you become a skilled sales analyst

  3. Downloadable Excel files containing data and solutions used while creating models for sales analytics

  4. Class notes and assignments to revise and practice the concepts on sales analytics

  5. A supportive and engaging community of fellow students

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. Instructors of the course have been teaching Data Analytics, Machine Learning and Business analytics for over a decade. They have an in-depth knowledge of business data analysis and visualization using tools like Excel, SQL, Python and Tableau.

We are also the creators of some of the most popular online courses - with over 1 million enrollments and thousands of 5-star reviews like these ones:

I had an awesome moment taking this course. It broaden my knowledge more on the power use of SQL as an analytical tools. Kudos to the instructor! - Sikiru

Very insightful, learning very nifty tricks and enough detail to make it stick in your mind. - Armand


So if you're ready to take your sales skills to the next level, enroll in Sales Analytics: Sales Analysis & Modeling using Excel today!


Cheers

Start-Tech Academy

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Instructor Details

Start-Tech Academy

Start-Tech Academy is a technology-based Analytics Education Company and aims at Bringing Together the analytics companies and interested Learners. 
Our top quality training content along with internships and project opportunities helps students in launching their Analytics journey. 

Founded by Abhishek Bansal and Pukhraj Parikh.

Working as a Project manager in an Analytics consulting firm, Pukhraj has multiple years of experience working on analytics tools and software. He is competent in  MS office suites, Cloud computing, SQL, Tableau, SAS, Google analytics and Python.

Abhishek worked as an Acquisition Process owner in a leading telecom company before moving on to learning and teaching technologies like Machine Learning and Artificial Intelligence.


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Reviews

4.7

720 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Saiganesh Venkatesh on 8/30/2026

I think so far it has been very good. The instructor is crisp and clear in his explanation and his examples. Noting them down on a book is helping me.

By Anandh Radhakrishnan on 5/31/2026

Yes the training was useful but more industrial scenario examples should be brought it rather one segment of business say telecom in this course. This is only a recommendation for your future courses.

By Denitsa Velikova on 1/16/2026

The course exceeded my expectations. I am really thankful to the team who created the course, and from what it seems, are constantly upgrading it. I learned really a lot and I feel much more confident now. I also enjoyed the course and was impatient to go through all topics. I am also grateful for the multiple resources provided in this course.

By Manish Katendra on 8/4/2025

Hi, I really enjoyed throughout the course. Start-Tech Academy has done a commendable job. My key takeaway from this course is WHALE curve. I will definitely try to apply in my company.

By Vijay on 4/16/2025

Very good course lot of insights covers the breadth and wide spectrum which as a Manager would be able to much comprehend things and understand all the nuances w.r.t. Sales, IT how things work in real life scenarios. Thanks, Vijay

By Shayet Makoshi on 9/18/2024

Great explanation and i love how they give detail, i was unable to create my own decision tree due to XLSTAT not proving me the option when i downloaded the free trial but even without that, just watching the video was enough for me to fully understand the concept.

By Anonymized User on 8/6/2024

This course is going more in depth than I expected, and the instructors explain things very clearly. Their resources are well developed, and I enjoy the practice activities. This course is ideal someone with some background statistics and data analysis knowledge (knowing basic excel functions/ understanding statistical principles would be a plus) and is a beginner to intermediate level. It's perfect to gain an understanding of data analytics and helps me understand some more advanced techniques.

By Raphael Adewunmi on 7/23/2024

I just completed this course and can categorically say I had a transformative experience as an FMCG sales professional. I particularly enjoyed learning how to create dynamic dashboards and utilize pivot tables to draw insights from large datasets.

By Michelle Kim on 1/21/2024

The course materials were well prepared, though through and practical in application. I really appreciate the creators of this course and making it a worthwhile one to expand my knowledge and skills.

By Jas T on 4/11/2023

The excellent course includes most of the topics I wanted to learn about in sales analysis. Glad to see the courses applied advanced statistical techniques in Excel, such as XLSTAT. Although the accent was hard, the tutors explained the concepts clearly, making it easy to understand. The concepts are even helpful in learning another programming about sales analysis. Thanks to the tutors for the class and material preparation.

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Overall Score : 94 / 100