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Sales Skills: 11 Sales Training Courses In 1 (Udemy.com)

Develop Fantastic Sales Skills With The Ultimate Sales Training (Taught By 5 Top Sales Experts)

Created by: Expert Academy

Last updated September 2026

Our take

Based on the ratings of 2,627 students, a sample of their written reviews and the syllabus, as the course stood in September 2026. No course pays to be reviewed.

This is a bundle of eleven separate sales courses stitched into one 12-hour program, taught by the Expert Academy team with Lahcen Bouya as co-instructor. It runs from sales psychology and objection handling through negotiation, pitching, funnels, social selling, leadership and virtual meetings. The audience list is wide, but it fits best people who are new to sales or running their own business and want a broad grounding rather than one deep specialty.

Reviewers mostly like it. Many call it clear, easy to follow and beginner friendly, and one says the speaker makes things easy to understand. Of 2,627 ratings, 1,739 are five stars. The complaints are consistent, though. Experienced reps, including one with 36 years in sales, say they found little new. Others call it theoretical, slow to get to the point, and light on scripts and examples for B2B cold calling. One reviewer flagged editing cuts and a bad link in a handout.

With 21,872 students and a refresh in September 2026, it is current and well used. Since it is split into eleven tracks, people can skip parts that do not apply, such as sales management for anyone not leading a team. Our advice: treat it as a wide first pass, and look elsewhere if you need tactical scripts or industry playbooks.

Best forNewcomers to sales, founders and freelancers who want a broad tour from objections to pitching and virtual selling.
Skip it ifYou have years in sales already, or want cold-call scripts and B2B examples by industry.

Pros

  • Eleven tracks in one place, from objections and pricing to pitching and virtual selling
  • Reviewers call it clear, easy to follow and beginner friendly
  • Updated in September 2026, with 1,739 of 2,627 ratings at five stars
  • Sections are short, so jumping to the topic you need is easy

Cons

  • Experienced salespeople report finding little new, one after 36 years in the field
  • Some reviewers find it theoretical, with few scripts or B2B examples
  • Slow in places, with one reviewer asking it to get to the point sooner
Great course with clear and useful lessons. The content is easy to understand and has helped me improve my sales skills.
Muntaha Rahman, a student

Suits newcomers and small business owners best; veterans say much of it is already familiar.

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What you will learn

  • Acquire essential sales skills and strategies including effective persuasion, presentation, and storytelling techniques.
  • Develop active listening skills to better understand customer needs and effectively communicate your product or service benefits.
  • Negotiate with confidence, improve your deal outcomes, and strengthen client relationships with clear, practical strategies.
  • Gain a comprehensive understanding of the foundational principles and strategies that drive successful sales, including sales psychology and the art of selling.
  • Learn proven tactics and adaptability strategies to navigate and succeed in a down economy or challenging market conditions.
  • Discover how to identify and evaluate potential customers to ensure you focus your efforts on the most promising leads.
  • Learn how to articulate and demonstrate the value of your product or service, effectively differentiating yourself from competitors.
  • Develop techniques to justify the pricing of your offering, addressing customer concerns and objections related to cost.
  • Acquire effective strategies for handling objections and turning them into opportunities to close deals.
  • Master various closing techniques and negotiation strategies to secure deals and achieve win-win outcomes.
  • Explore techniques to position your product or service as a premium offering, maximizing its perceived value and commanding higher prices.
  • Learn how to create persuasive and impactful sales pitches that captivate your audience and increase your chances of success.
  • Understand the process of building and managing a sales funnel to consistently generate leads and convert them into paying customers.
  • Discover strategies for establishing long-term customer relationships and generating recurring sales or repeat business.
  • Harness the power of social media and online platforms to expand your reach, connect with prospects, and drive sales.
  • Develop leadership skills to inspire and guide sales teams, fostering a collaborative and high-performance sales culture.
  • Learn best practices and techniques for effectively conducting sales meetings and closing deals in virtual or remote settings.

Course content

50 sections · 205 lectures · 12 hours of video 31 quizzes, 32 articles

  1. 1⚑ COURSE 1 | SALES MASTERY: MINDSET, PSYCHOLOGY, AND PROCESS 1 free preview9 lectures · 1 quiz · 14 min
  2. 2WHY PEOPLE BUY: SALES PSYCHOLOGY IN ACTION10 lectures · 1 quiz · 26 min
  3. 3⚑ COURSE 2 | SALES SKILLS AND TECHNIQUES2 lectures · 1 min
  4. 4THE GUARANTEED WAY TO IMPROVE YOUR SALES TECHNIQUE 1 free preview4 lectures · 1 quiz · 10 min
  5. 5WHY PEOPLE BUY & HOW TO GET THEM TO BUY FROM YOU 1 free preview5 lectures · 1 quiz · 17 min
  6. 6WHY PEOPLE DON'T BUY & HOW TO HANDLE ANY OBJECTION5 lectures · 1 quiz · 15 min
  7. 7HOLDING A HIGH PRICE6 lectures · 1 quiz · 17 min
  8. 8WIN-WIN & INCREASING AVERAGE ORDER VALUE6 lectures · 1 quiz · 18 min
  9. 9SALES TECHNIQUES YOU NEED TO KNOW7 lectures · 1 quiz · 26 min
  10. 10BONUS SECTION: HOW TO BE A GREAT PRESENTER & WOW YOUR AUDIENCE5 lectures · 16 min

Who it is for

The instructor says it suits

  • Aspiring and experienced salespeople looking to improve their sales techniques, increase their closing rates, and excel in their sales careers.
  • Individuals running their own businesses or startups who want to enhance their sales abilities, generate more revenue, and drive business growth.
  • Professionals responsible for managing client relationships and driving sales within existing accounts. This course can help them deepen client connections, expand business opportunities, and increase customer retention.
  • Marketers interested in understanding the sales process, aligning their strategies with sales efforts, and enhancing their ability to collaborate with sales teams for better lead generation and customer conversion.
  • Consultants and Freelancers who rely on their sales skills to secure clients, negotiate contracts, and grow their consultancy or freelance business.
  • Individuals responsible for identifying new business opportunities, building partnerships, and expanding market reach. This course can provide them with the skills needed to effectively prospect, qualify leads, and close deals.
  • Professionals in customer-facing roles who want to enhance their ability to upsell, cross-sell, and provide exceptional service while driving additional revenue.
  • Managers or leaders responsible for overseeing sales teams, setting sales targets, and driving performance. This course can help them develop effective coaching and leadership skills to inspire and guide their teams to success.

What you need before you start

  • Motivation and Dedication: Sales training requires active participation and practice. Approach the course with a motivated and dedicated mindset, ready to engage with the content, complete assignments, and implement the techniques in real-life scenarios.
  • Willingness to Learn and Apply: To maximize the benefits of the course, it's important to have an open mind, be receptive to new ideas and approaches, and be willing to apply the concepts and techniques learned during the course to your sales activities.

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Course Description

WHY ARE SALES SKILLS THE MOST IMPORTANT SKILL TO MASTER?

Before marketing, branding, automation, AI, scaling, or growth strategies, there is one skill that matters more than all the others combined: sales.

Because nothing works without it.

You can have the best product, service, or idea in the market and still fail. You can build something valuable, invest time and money into it, and still struggle to get customers. You can have strong qualifications, experience, and work ethic, and still be stuck professionally.

Not because you lack ability. Because you lack influence.

Value means nothing if you cannot communicate it.

Quality means little if you cannot position it.

Effort is wasted if you cannot turn it into revenue, opportunities, and long term growth.

Sales is the skill that converts ability into income, ideas into contracts, and potential into sustainable results.

That is why it comes first.

SALES IS NOT WHAT MOST PEOPLE THINK IT IS:

Many people avoid sales because they associate it with pressure, manipulation, or convincing people to buy things they do not want.

That is not real sales.

Real sales is about understanding people, identifying real needs, asking intelligent questions, clarifying problems, reducing risk, and guiding decisions. It is about helping buyers see clearly enough to choose with confidence.

At its best, sales is influence with integrity.

When you master it, you do not chase. You position.

EVERY CAREER, BUSINESS, AND IMPORTANT CONVERSATION RUN ON SALES.

If you want to:

  • Get opportunities

  • Get paid fairly

  • Get customers

  • Get agreement

  • Get support

  • Get better terms

  • Get your ideas accepted

  • Get cooperation

  • Get taken seriously

  • Get people to commit

You are selling. Every day.

You are selling your competence, your reliability, your thinking, your solutions, and your value.

Most professionals and business owners do this badly without realizing it. They assume good work is enough. It is not.

Those who understand sales control demand.
Those who do not depend on hope.

WHY MASTER SALES SKILLS FIRST:

When you learn sales first, everything else becomes easier.

Your marketing converts better because you know what buyers care about. Your negotiations improve because you know how to justify value. Your pricing becomes stronger because you stop competing on discounts. Your leadership improves because people trust your direction.

You stop depending on luck, referrals, and unstable income.

You start building predictable growth.

THIS EXAMPLE IS FAR TOO COMMON:

Take 2 people or 2 businesses with the same resources, the same products, and the same opportunities.

One understands sales.
One does not.

The first grows faster, attracts better clients, protects margins, and expands confidently.

The second struggles with cash flow, discounts too much, and constantly feels pressure.

The difference is not effort. It is sales mastery.

LEARN SALES SKILLS ONCE. USE IT FOR LIFE!

Sales is a multiplier.

For careers, it accelerates progress.

For businesses, it creates stability and growth.

For life, it gives you confidence, influence, credibility, and control in important conversations.

Whatever you already know becomes more valuable. Whatever you build becomes more profitable. Whatever you pursue becomes more achievable.

Because when you understand how to shape conversations, position value, and influence decisions, you dramatically improve your results.

And that changes everything.

WHY CHOOSE THIS COURSE?

This is not a single sales course.

It is a comprehensive professional sales mastery system made up of 11 integrated courses, designed to take you from foundational skills to advanced modern selling.

Here's what's included inside this course bundle:

  1. Sales Mastery: Mindset, Psychology, and Process
    Build confidence, remove fear, and develop the thinking patterns of high performers.

  2. Sales Skills and Techniques
    Learn proven, practical methods to sell anything.

  3. Modern Sales Mastery: How Sales Really Works Today

    Learn challenger selling, insight selling, and modern influence strategies.

  4. Sales Negotiation Mastery: From Preparation to Close
    Prepare, negotiate, and close deals with confidence and professionalism.

  5. How to Close Sales With Confidence
    Build trust, stay composed under pressure, and close deals with authority.

  6. Pitch Mastery: Build and Deliver Winning Pitches
    Create clear, structured, and persuasive pitches that convert.

  7. Sales Funnel, Process, and Methodology
    Build predictable systems for lead generation, conversion, and retention.

  8. Social Selling: How to Sell on Social Media
    Turn online engagement into real business opportunities.

  9. Sales Leadership: The Sales Leader’s Playbook
    Lead, motivate, and develop high performing teams.

  10. Sales Management: Building High Performance Sales Teams
    Measure performance, develop talent, and scale operations.

  11. Virtual Selling: Turn Online Meetings Into Results
    Master remote selling, virtual presentations, and digital engagement.

This 11-course bundle features insights and strategies from some of the world’s most accomplished sales experts:

  • Gavin Presman
    Acclaimed sales trainer for companies like Microsoft and Twitter, known for his practical, results driven techniques.

  • Phil Hesketh
    Renowned motivational speaker specializing in persuasion and influence, empowering professionals to form stronger client relationships.

  • Alan Stevens
    A communication and reputation expert who helps professionals deliver captivating presentations and thrive in high stakes situations.

  • Janice B Gordon
    Internationally recognized as The Customer Growth Expert, transforming how businesses approach social selling and customer excellence.

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Instructor Details

Expert Academy

The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.

Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best. 

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Reviews

4.6

2,627 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Willem Janse van Rensburg on 6/5/2026

That everybody is selling something, but if delivered wrongly and to the incorrect person or persons, you will either lose the sale and lose the relationship to do future business with the customer or you will make a quick sale and could have its own faults.

By Maria Triantafillou on 12/11/2025

Really good lesson! The coaches are truly experts of sales and I've learned many new things and changed my perspective to what a salesman is. It is preferable to take this lesson if you are already have some years of experience but also pretty helpful for beginners even though some exercises are for more advanced people in this department!

By Fatma Agustin on 10/21/2025

Sales Skills: 11 Sales Training Courses offers clear, actionable strategies to boost sales performance. Engaging content, expert instructors, and real-world examples make learning effective. Perfect for beginners and professionals seeking to sharpen their sales techniques and close more deals

By Honorato de Jesus Nazeca on 10/7/2025

Estou entrando no mundo das vendas, e até agora tenho aprendido muitos conceitos básicos que serão implementados durante o meu ofício, e também pretendo entrar no mundo empresarial como proprietário do meu próprio negócio, e isto será muito proveitoso.

By Tristan Cooks on 9/9/2025

I've recently got into the sales world, and this course provided me with everything i need and more i highly recommend this course for beginner's and veterans. and the one thing i learnt the most is sales is a never-ending learning process. highly recommend

By Jason Barrett on 4/13/2024

I really got a lot out of this course at a deep level. All the instructors are vivid and engaging, there are none of the high pressure techniques that you will come across on youtube. There are some real deep nuggets of information that will keep me coming back to this course for a long time to come, it won't just be watched and forgotten. all in all, i would say that if you're serious about getting into sales as a career, this course is the best value for money i have seen in a long time! 10/10

By Denys Sachkov on 11/3/2023

I've took this course as a person that just starts his journey in sales . Lots of information . Really good maded course ,the quality , the structure of lectures were so good. It was so nice to watch those videos . I'm sure all of this information will help me in my journey )))

By Anca Munteanu on 8/13/2023

This course is such a great tool for shaping sales psychology, understanding why people buy, and preparing the first pitch. I'm currently working in marketing and planning to shift my career toward sales and I got so much value from each section of this course.

By Anastasiia Drebot on 10/18/2022

I actually expected this course to be more informative in terms of sales strategies. I expected to hear some effective ways to gain leads, to communicate with them per email and video conferences, as well as some pieces of advice for junior sales (how to write good pitches, how to present yourself and the product).

By J F on 9/19/2022

Good value for the education. Good video production, not very much filler and a solid introduction to sales. A few videos might've been cut 1 second short but did not effect the course. Over the years, I have done sales with my natural abilities with varying degrees of success. This course has presented several takeaway ideas that I can structure into my sales strategy and process. There has been a lot of understanding gains surrounding the sales situations I've experienced and I now feel better equipped to encounter the situations again in the future. I will re-visit this course again next year as I believe it was worth the value and want to double down on implementing the takeaway ideas from this course. This course reminded me of the university courses (taught by the cool teahcers) but condensed into a time saving format of the most important information and less filler. If you are like me and wanting to expand your knowledge of sales, this may be a good stepping stone along your journey.

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Overall Score : 92 / 100