AI Product Marketing & Go to Market Strategy (Udemy.com)
Maximize Your Product Marketing with an AI Go to Market Strategy
Created by: Dekker the Marketer
Last updated August 2026
What you will learn
- AI for product marketing management
- AI for marketing communications
- AI for profitable targeting
- AI for marketing strategy
- AI for market research
- AI problems, productivity & Personalization
- AI for sales enablement
- AI for business book summaries
How it compares
Against the other 173 rated Udemy courses in Marketing on CourseDuck:
- Rating4.2 out of 5higher than 15% of them
- Reviews333#79 of 174 by number of reviews
- Length5.8 hourslonger than 68% of them
- Last updatedAugust 2026more recently than 94% of them
Course Description
How You Can Use AI to Maximize Your Product Marketing Impact
It's no secret that AI is taking over the world... So instead of watching it take over your job, leverage it to become 10x better and irreplaceable...
Introducing AI Product Marketing with Dekker Fraser, MBA (Ex-Sony, Google Startups, Intuit Partner)
Leverage AI to become a product marketing go to market expert today!
The 5 key applications for AI to maximize your product marketing impact
AI for Profitable Targeting
AI for Marketing Communications
AI for Sales Enablement
AI for Market Research
AI Problems, Productivity & Personalization
Here’s What’s Standing Between You and Becoming a Product Marketing Maestro
Everyone who’s mastered product marketing has discovered this 1 secret. And now it's yours...
Believe it or not, most product marketing geniuses share 1 secret that saves them 100s of hours of boring work every week…
This strategy is so powerful that top PMMs like Brian Balfour (Reforge CEO), Chris Penn (Co-Founder of Trust Insights), Meghan Keaney (VP of Marketing at HubSpot), and many more are using it right now
And no, it’s not delegating their responsibilities to others because that will not only lose you money
But you don’t know if you can trust that person to not mess everything up
Their secret?
They utilize AI to handle deadly dull tasks and streamline communication with near-flawless precision.
The best part?
When you give AI the right instructions, it won’t just follow orders—it will analyze, refine, and even implement improvements.
AI helps you anticipate trends, draft personalized messages, and spot high-potential leads you might have overlooked.
It’s like having a 24/7 strategist who adapts to your style and tirelessly helps you deliver results at scale without burnout.
Learn which AI to use, what to say to it to get game-changing results, and how to make it think like a 7-figure product marketer to review your work and amplify your skills without needing a mentor…
Improve your PMM skills 10x with AI...starting today!
Managing Customer Journeys is an EVERYDAY struggle for all product marketers, right? WRONG
As a product marketer who's worked with Sony PlayStation, 2 Google-affiliated startups, and has an MBA in Marketing from Philip Kotler's Kellogg School of Management I get it...
Guiding customers seamlessly from awareness to conversion feels like escaping a maze in the dark while blindfolded.
Just when you think you’ve got the journey mapped out, they detour, leaving you scrambling to realign your strategy.
Without the right tools, managing this becomes super exhausting and time-consuming.
Now imagine having AI as your co-pilot.
In this course, you’ll learn how to set up AI-powered tools that don’t just track behavior… they predict it ...and extract profit for you
So instead of reacting to unpredictable turns, you’ll anticipate each step, making the customer experience smooth and intentional.
AI designs paths that adapt instantly to each user’s unique journey, guiding them effortlessly from awareness to purchase.
With this skill, you’ll eliminate the constant guessing game, convert more leads, and easily build stronger relationships.
You’ll also set up customer journeys that flow naturally across platforms, with AI ensuring each experience is as seamless as if you’d crafted it personally.
Gain new customers by predicting leads’ movements and ensuring a smooth customer journey with AI...generate revenue with AI!
Personalization at scale
Real-time adaptation
Automated data insights
Effortless event management
Seamless customer journeys
Up-to-date AI systems
Bias-free marketing
Your Satisfaction is Absolutely, Positively Guaranteed!
Look, you don’t even have to say “yes” today.
All you have to say is “maybe.”
Because when you order now, you’ll receive my 30-day ironclad money-back guarantee
If the AI Product Marketing Course doesn’t improve your skills or if you’re unsatisfied for any reason, just email me within 30 days for a full refund, no questions asked.
Sound fair enough?
Now there’s just one question that remains unanswered…
What is Becoming a Product Marketing Wizard Worth to You?
If you’re like most product marketers, you’ve likely spent hundreds or even thousands to learn the ropes.
But none have delivered the results you wanted and for one simple reason…
They’re all teaching you the outdated methods of product marketing.
What sets this course apart is we use the AI approach to product marketing
Now, I know you might think that this will cost you at least $10,000
Relax, you won’t even get close to the thousands.
I want to make sure this solution is accessible to absolutely everyone,
That’s why, if you act now, you can secure your copy of the AI Product Marketing Course for just the price of a book! In fact, you not only get the course, but you also get a free book with it!
That’s right, your struggles with creating hyper-targeted campaigns, adapting marketing in real-time, and analyzing data without wasting hours, are solved, for a one-time low investment.
And just to ease your mind, if you’re unsatisfied with how the course turned out to be…
Secure your copy of the AI Product Marketing Course and become a 10x better PMM With AI
Start Using AI Today!
Instructor Details
- 4.2 Rating
333 Reviews
Dekker the Marketer
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
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Reviews
By Maninder Singh on 8/31/2026
speaking speed is too fast...content is good, and that's why really looking forward to it, but speaking speed is to fast to allow brain to understand all the content and had to watch at 0.75x speed.
By Prashant Agarwal on 11/24/2025
Content is not described in pictorial or video format, trainer is speaking a lot without correlating with photos, text or videos.
By Esperanza Cuevas on 8/19/2025
I gained valuable insights into AI-driven marketing approaches and practical techniques to position products effectively.
By Florence Shannon on 8/14/2025
This course provided clear frameworks for launching AI products successfully with strong go-to-market strategies.
By Steve Jones on 7/12/2025
Thanks. Yes, it was a good match. Good overview of what other AI products are out there apart from the usual LLMs.
By Samuel Cohen on 7/7/2025
Yes. My only feedback so far is, since there are SOOO many tools for SOOO different areas and purposes, perhaps create a summary list of each tool mentioned on the videos, their links and what do they do/what problem(s) they solve as a cheatsheet or handy guide for work....thanks
By Joe Cardilino on 1/7/2025
While still very early in the course, clearly the content provided herein is straight out of "Top Gun School"! I'm very happy to have access to the course, there's no doubt in my mind, it will improve my value in the market place...
By Naveen Kumar H on 1/3/2025
Excellent Insights on application of AI in Marketing with Practical examples. Awesome experience
By Jennifer Holmes on 1/1/2025
I enjoyed the course and was enlightened about how some apps work in certain situations and not in others. A good course, particularly for those who have no idea how to work with AI beyond just asking it a question. Thank you, Dekker!
By Anonymized User on 12/8/2024
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Quality Score
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Overall Score : 84 / 100












