Influence, Negotiation, Persuasion : Skills and Strategies (Udemy.com)
Research based Insights, Lessons, Strategies, Techniques to upgrade your Influence, Negotiation, and Persuasion Skills
Created by: Sivakami S
Last updated January 2026
What you will learn
- Improve your Negotiation Skills with the knowledge of a few key concepts in Psychology and Behavioral Science/Economics.
- Improve your Influencing Skills with the knowledge of a few key concepts in Psychology and Behavioral Science/Economics.
- Guard against manipulations from others, during negotiations and other decision-making.
- Learn about how we think, behave, judge and make decisions.
How it compares
Against the other 392 rated Udemy courses in Communication Skills on CourseDuck:
- Rating4.4 out of 5higher than 22% of them
- Reviews5,385#71 of 393 by number of reviews
- Length2.6 hourslonger than 60% of them
- Last updatedJanuary 2026more recently than 56% of them
Course Description
There are many different ways that we can influence, and be influenced by, others. In our day to day interactions and judgements. There are many many ways to be manipulated, and to manipulate! And most of it is subconscious, we are not even aware of it!
This Course will deal with some of these ways, and how they can persuade you, and influence your judgements and decisions. These phenomena, from Psychology and Behavioral Economics, are well supported by Research and Studies, some of which you will also learn about ! I will cover an Influence and Persuasion Model, the 7 Principles of Influence and Persuasion.
You will also learn how to make Negotiation a more logical and scientific process, rather than an emotional rollercoaster ! This will be done using a WHAT, WHY, and HOW Model, ending with a Lessons Summary, 8 STEPS to Upgrade your Negotiation Skills.
You will learn about Principled Negotiation strategies, which are useful for rational, win-win negotiations. These are more productive and amicable, than the brutal battleground that negotiation can often be, especially with positional bargaining !
There is plenty of Research on the Psychology of Influence, Persuasion, and Negotiation; Research on how Psychological phenomena can be used to manipulate people's choices and decisions, deliberately or subconsciously.
I will cover these in Separate Sections, one on Negotiation, and another on Influence, and Persuasion.
Knowledge of all this can help people become better aware and use these strategies to improve your Influencing and Negotiation Skills or be better immune to manipulation from others ! It can therefore help you upgrade your Leadership Skills and Management Strategies significantly.
Enroll in this Course and become more Informed and Influential Leaders and Managers !
AI Tools only used for minor language edits, and in searching for Research Papers and Sources.
Instructor Details
- 4.4 Rating
5,385 Reviews
Sivakami S
Sivakami (pronounced She-vuh-kaa-me) is a Business Leader turned Online Educator, specializing in Leadership Psychology.
She moved from the Corporate World into teaching in 2015.
Since then, she has coached university students, business leaders, and managers around the world. She is a bestselling Udemy instructor, and a Udemy Instructor Partner, a title held by less than 1% of Udemy Business instructors. More than 165,000 students, from 181 countries, have taken her courses.
All her Courses draw on research from Cognitive and Social Psychology, Neuroscience, and Behavioral Economics. She turns that research into practical strategies that today's leaders and managers can actually use.
Before teaching, Sivakami spent almost two decades in leadership roles at large multinational companies. She led global teams, drove major initiatives, and helped shape corporate policy, while working toward demanding business goals.
Along the way, she coached and mentored many young leaders and managers, and experienced first hand both the joys and the challenges of leadership.
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Reviews
By Salvadora Sosa Prieto on 6/23/2026
This has been one of the most practical and engaging courses I've taken on influence and persuasion. I especially appreciate the interactive role plays, which helped me apply the concepts in realistic conversations instead of just learning the theory. As a coach, speaker, and facilitator, I can already see how these principles will help me communicate more effectively, build stronger relationships, and guide others with greater confidence. I highly recommend this course to anyone looking to improve their communication, leadership, sales, or coaching skills. Excellent content and a great learning experience! Thank you! ⭐⭐⭐⭐⭐
By David Rojas on 10/7/2025
This was a good course. I am familiar with some of the concepts it introduces like Robert Cialdini's principles of persuasion. If you are familiar with these and/or the Harvard Negotiation Project and findings, this is a good refresher. If you are not, this could be a valuable course for you to take :)
By Krisha Ballard on 9/3/2025
This was very helpful. I took lots of notes. I loved the examples/scenarios, especially the final PIE example. It made the math make a lot more sense to me. Reading materials outlining the products and services offered by EcoEnergy and GreenTech Solutions, would have been helpful for the scenario. I was a little lost on that one.
By Alastair Wilson on 2/21/2024
yeah quite good, information was good, I think the structure was ok but I think more clearly defined sections would have been useful, I was not sure sometimes when one part finished and the next topic began. Some tests would have been good to check knowledge
By Daryl Reneau on 8/15/2023
While a good course, I read Cialdini's book years ago, and found a lot of this course content to be based on his book, with perhaps some additional examples. Still it was a good refresher, good reminder, so it was reasonable use of my time. I did appreciate the open honesty about use of manipulation etc. by the medical/pharma industry and government.
By Mario Mieto on 6/30/2023
Until this point, everything that was presented as the introduction of the course, the benefits of taking it, the experience and qualification of the creator and presenter of the training and the simple example that was shared increased my interest in the training even more.
By Anonymized User on 12/16/2021
Yes. Very good. One should cool while negotiate with others while presenting matched content while know before their agenda while giving equally preference. Need to listen properly what I understand and need to control emotions while not only listens the bias.
By Udayan Salim Banerjee on 3/18/2021
Using case studies add a lot of value to the content. Matter was interesting although many of the biases discussed i had already learnt from one of your earlier course. Nonetheless, the learning was good.
By Omey Dabholkar on 5/20/2020
Surely learnt a lot from this course. Being into Retail of OLX-Cash My Car. Negotiation is a part of daily routine. Would love to use certain strategies learnt from this course while negotiating with the customers once we get operational post Lock-down.
By Tugba Aylin Karaca on 1/31/2020
I really liked the examples Sivakami provided. They helped to expand your understanding and in oder so expand the awareness of already existing studies. The talking speed was slow and therefore very good understandable. Sometimes the music in the back was disturbing. Maybe the design of the slides could be more up-to-date (modern). But overall, I learnt a lot and took a lot of notes. I would recommend it to everyone interessed in negotiations or about to enter one.
Quality Score
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Overall Score : 88 / 100












