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LinkedIn Marketing & LinkedIn Lead Generation with Dekker (Udemy.com)

Social Media Marketing Using LinkedIn | Instructor Has Done LinkedIn Advertising since 2011: Kellogg MBA, Fortune 100 XP

4.6
146 reviews

Created by: Dekker the Marketer

Last updated October 2025

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What you will learn

  • LinkedIn
  • LinkedIn Marketing
  • LinkedIn Lead Generation
  • LinkedIn Ads
  • LinkedIn Advertising

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 83% of them
  • Reviews146#241 of 315 by number of reviews
  • Length4.3 hourslonger than 58% of them
  • Last updatedOctober 2025more recently than 64% of them

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Course Description

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!

I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.

The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example,  I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.

After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a  LinkedIn customer-acquisition plan.

I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.

The major sections of this LinkedIn marketing course are:

  • BOFU (Bottom of Funnel): generating short-term revenue

  • MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU

  • TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation

I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.

This course is for people in B2B marketing and potentially those in outbound sales and business development.

Let’s get started!


Key Marketing Topics:


  • LinkedIn Marketing

  • LinkedIn Lead Generation

  • LinkedIn Advertising (LinkedIn Ads)

  • Social Media Marketing

  • LinkedIn Advertising Course

  • B2B Advertising

  • B2B Marketing

Read More Intermediate Intermediate Level product length iconTime: 4.3h

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Read More

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Reviews

4.6

146 ratings on Udemy

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By Jahidul Islam Nabin on 11/17/2023

Awesome ! I think this course is very helpful because the course instructor clarifies all the concepts practically related to lead generation and LinkedIn marketing.

By Sarah on 3/29/2023

Really understand the practical ways on how to use and not use certain features/filter combinations and what we should learn from each results metric to help adapt ads.

By Melaina Brown on 11/30/2022

I really enjoyed the first half of this course. It helped me confirm the set up of my ads and helped me troubleshoot a couple of issues. I was also able to put together better ad copy and chose a creative type.

By Elena Rios on 11/20/2022

Not bad, but missing details on how to do some of the things explained (ex: retargeting)

By Stephen Saldana on 10/14/2022

Professor you are awesome learning a complete new universe with LinkedIn within first few minutes eager to learn more as I’m listening to whole course

By Gracelyn Babol on 8/7/2022

The course is not that lengthy so a one day is enough to learn from this course. The instructor is obviously knowledgeable about the course he is teaching. Kudos, Mr. Fraser!

By Cynthia Vega on 7/26/2022

It's definitely what I was looking for to get started with Linkedin Ads. I knew the very basics and this is taking my knowledge to the next level. So far so good.

By Modood Ahmed on 6/16/2022

Loved the course, I've learned lots of new things.

By Tabitha Tao on 5/10/2022

This is the second LinkedIn course I have taken from Dekker. He has deep knowledge about LinkedIn Ads for sure. I learned a lot from his course. In addition, his course is very efficient and practical. What's more, he answers questions quickly and is patient and thorough. He never leaves the questions unanswered. I have been following Dekker and get inspired by his tips shared from time to time on YouTube and LinkedIn. Dekker is a great instructor on Udemy that I am following.

By Leo Long on 4/9/2022

Good quality content with quizzes in between lectures. Highly recommended course

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Overall Score : 92 / 100

LinkedIn Marketing & LinkedIn Lead Generation with Dekker
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  • Video Duration: icon 4.3h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon October 2025
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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