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Retargeting and Facebook Ads Retargeting made Easy & Simple (Udemy.com)

Learn Retargeting or Remarketing and how to use Facebook pixel to drive more conversions and sales via FB Marketing Ads

Created by: Anil Batra

Last updated March 2024

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What you will learn

  • Understand what is Retargeting and how it works
  • Understand what Facebook Retargeting is and How it Works.
  • Learn how to use Facebook Pixel to do retargeting
  • Learn how to leverage their site and Facebook to drive growth and conversions
  • Learn how to use effectively the Facebook Pixel Dashboard.
  • Learn how to create Custom Facebook Audiences

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Course Description

Retargeting also knows as Remarekting is a very powerful strategy if used effectively.

In this course I will teach you everything you need to understand Retargeting and effectively use Retargeting with Facebook. Facebook has millions of users, learn how to use Facebook reach to effectively reach your target customers.

This course is your step by step guide to Retargeting/Remarketing with Facebook.  The fundamental of Retargeting you will learn in this course apply to any Retargeting platform not just Facebook.

  • Understand what Retargeting is

  • Learn how Retargeting works

  • Design the correct retargeting strategy for your business

  • How to set up retargeting in Facebook Ads manager

  • Retargeting pitfalls and how to avoid them

With retargeting you can improve the ROI of your marketing efforts. So get started and learn how you can use it to drive more conversions and customers.

The concepts of retargeting you will learn also apply to other retargeting networks such as Google Ads (previous Google AdWords) though implementation is unique for each platform. In this course we will focus on Facebook Retargeting and get to understand it step by step so that it is easy for you to implement and start using it effectively.


Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.

I look forward to you joining the course.



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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.3

24 ratings on Udemy

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By Gonzalo Garcia on 7/18/2024

I think Anil is a great instructure, the information, the tips, and content is great except for one thing. This is an old course, meaning, what you see in the screen when following steps is dated, Facebook / Ads, no longer look the way is shown here. The course screens or examples should be updated for new buyers like me. Anyways, thank you!

By Anastasiya Shcherbich on 1/27/2021

A nice course for beginners! Would be great if it has a section on how to set up retargeting fully (including cookie banner & how to set up correct triggers for it & privacy policy). Would love to see more examples on the creation of events & how to insert correct parameters & variables.

By Terry Donaldson on 8/15/2020

Great instruction! An added value to course package and when purchasing, I would recommend both.

By Mike Lewis on 7/5/2019

This is great info that was put into a well-thought-out course! Easy-to understand explanations and strategies. Thank you!

By Roberto Perez on 1/2/2019

Insteresante, pero tengo más dudas.

By Muhammad Shoaib Khan on 7/17/2018

Nice course, teaches all the basics of doing retargeting with Facebook Pixel.

By Viviana Puebla on 7/6/2018

Great! Very clear and useful

By Wesley albert cLark on 3/9/2019

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Read all 24 reviews on Udemy

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Overall Score : 86 / 100