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Sales and Business Case Development (Udemy.com)

Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step

Created by: Sorin Dumitrascu

Last updated November 2025

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What you will learn

  • distinguish between the roles of marketing and sales, 
match the key competencies to how they contribute to success in sales
  • recognize the effects recent sales trends have had on the buyer-seller relationship
  • understand the differences between organizational and consumer buying
  • recognize the benefits of understanding consumer buying behavior
, and match stages of the sales cycle to examples
  • understand the benefits, functions, elements and marketing components of a good business case
  • research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
  • build and design your business case documentation for impact and persuasion

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.4 out of 5higher than 25% of them
  • Reviews137#89 of 108 by number of reviews
  • Length3.6 hourslonger than 66% of them
  • Last updatedNovember 2025more recently than 52% of them

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Course Description

The Business Basic: Learn Sales and Business Case Development course is already online in the form of two smaller but connected courses: Introduction to Sales and 12 Steps Business Case Development.

The Introduction to Sales section builds on the important role that the sales function plays and describes how marketing and sales relate to each other.

It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.

The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.

Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.

After completing this section, you will be able to:

  • distinguish between the roles of marketing and sales,

  • match the key competencies to how they contribute to success in sales, and

  • recognize the effects recent sales trends have had on the buyer-seller relationship.

You will also be able to:

  • recognize the differences between organizational and consumer buying,

  • recognize the benefits of understanding consumer buying behavior, and

  • use the stages of the sales cycle.

You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.

Understanding what is a good business case will be followed by a description of the functions and elements of a business case. You will learn how to research and what to research in order to prepare yourself and how to align business case with organizational strategy.

Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn about the principles of business case design to respond to your identified decision makers.

A 12 Steps approach will guide your learning and practice:

  1. Choose your business idea,

  2. Define your business objective,

  3. Determine the functions of your business case,

  4. Prepare a generic structure of a business case (marketing components included),

  5. Research your business idea by needed topics and using appropriate research methods,

  6. Analyze and compile results of research,

  7. Align business idea, strategy and processes,

  8. Determine the best angle to sell your business case,

  9. Write your business case content,

  10. Adapt your business case to various decision makers,

  11. Emphasize high impact elements, and

  12. Prepare to 'sell' your business case.

So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you. It's simple, compact and guides you step by step. (HARVEL-Z4IRG)

If you are interested, go ahead, and hit that apply button! Thank you and see you in the course!

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Instructor Details

Sorin Dumitrascu

I'm Sorin Dumitrascu. I work as an advisor for an international humanitarian organization. Until 2025 I was City Manager of Ploiești, Romania (a city budget of about EUR 200 million), and earlier I was Deputy Director General of Romania's prison service. Since 2015 I have published nearly 200 courses here, taken by more than 360,000 learners.

I'm a public manager and a trainer of trainers, with 15+ years of experience designing and delivering practical courses in management, human resources, project, program and portfolio management, business analysis, operations and finance.

I teach what I practice. I have led and advised projects for the United Nations, the European Union, NGOs and private companies, with a focus on measurable results in organizational performance, industrial relations, prisons and corrections, and adult education.

My courses are built for busy professionals:

- Courses that prepare you for PMI and HR certification exams, plus Six Sigma

- Real case studies from the public sector and from companies

- Templates, checklists and practice resources you can use right away

- Clear, step-by-step lessons with practical assignments

Education: MSc in Policy Making in the European Union (Loughborough University, UK); Bachelor in Administrative Sciences (Public Administration), University of Craiova; Public Manager Diploma, National Institute of Administration (Romania).

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Reviews

4.4

137 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Vamsi Mohan Challa on 12/16/2022

The course was good. The content was crisp and put effectively. The only issue was the accent of the instructor, however, it was not an impediment in learning the content. Overall, a very beautifully and succinctly put course.

By Dillon Chapman on 4/22/2022

This course is amazing! It provides a great overview of the business case development process and helps you to develop your own business cases. The instructor, Sorin Dumitrascu, is very knowledgeable and provides clear and concise explanations. The exercises are also very helpful in reinforcing the concepts covered in the course. Overall, I highly recommend this course to anyone who wants to learn more about business case development.

By Frieda Kunze on 10/28/2020

You are the best and this course was definitely worth it . You gave me alot more than I paid for. The information was easy and broken down from me. I am an accountant and just graduated from school. I did not learn anything at school because it was fast paced. I learned everything in this program in a month by dedicating 2 hours a day.

By Tarek Alkabbani on 4/22/2020

yes it good but its not well organized and its fast plus the exercises are great but the answers or the options should be at one page along with the questions

By Ilia Todorov on 2/2/2018

I have been working as a sales person for about 3 years now, although I worked in several different industries. Your sales training course is really great and I found it is really useful and enlightening for me as a sales person to performance in a much more efficient way when I approach the customers. There is an option says your accent is hard to understand which I kind of disagree though, I do think your accent is really clear and you tried to slow down the speech in video. Therefore, I think it is not a problem at all.

By Ebba Karlsson on 1/19/2018

The best sales course I've attended to, by far. Sorin is a very experienced and knowledgeable instructor, and I'm already implementing a series of techniques he shares in this course. I'd highly recommend it if you need to build your own sales process (whether it's a start up, small business, or freelancing). You won't regret it. Thanks a lot for the effort you put on this course, Sorin!

By Isabelle Travere on 6/23/2017

Very precise fundamental course and good starting point. Appreciate for keeping this accessible. Sales Fundamentals course is well worth spending your time if you are just getting started and have no prior knowledge. If you have already watched some courses, read some books or similar I think you should be familiar to most of the material in the course as it is, just like the title suggests, fundamentals, and just that - 120 minutes of just the fundamentals.

By Angelika Krejci on 5/6/2017

Thought it was great to help us remember the basic of selling fundamentals. Easy to follow, practical guide through sales process. Sorin knows the craft and is able to guide through the process. Many courses dive too much deep into the content and student loses track of the big picture (and loses interest to continue). I was able to go through the training in one morning, made a bunch of notes and going to apply now. xtremely organized, focused on honesty, no tricks - great course and I look forward to applying what I've learned.

By Gyula Tar on 4/10/2017

An excellent teacher that goes very deep with his analysis of business development. Giving realistic possibilities as well as former experience make this a great course that any aspiring business owner should take. I have just started taking courses from Leon and I am so amazed at his ease and skill. He has the confidence of a much older person. Maybe he is an old soul. He is easy to understand and seems to be very sincere in his desire to help others succeed.

By Cora Gabler on 12/17/2016

Gives a great deal of good practical advice and helps you think about things you may not have realized that you needed. Will be referring back to my notes and worksheets a lot. The close captioning was very distracting and for some reason the instructions for turning it off didn’t work for me. He does actually respond to messages.

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Overall Score : 88 / 100