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The Customer: How to Build Customer Loyalty (BITE SIZE) (Udemy.com)

Understand which loyalty strategies work and how in your business. Relationships and loyalty play a big role

Created by: Learoy Tonight

Last updated December 2021

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What you will learn

  • Identify loyalty building strategies
  • Build customer loyalty in your own business
  • Move beyond transaction customer relationships
  • Understand how loyalty programs drive business outcomes
  • Learn from examples that worked for other businesses
  • Create customer advocates

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Course Description

There is no question about the impact great customer service has on an organisation. How to build customer loyalty will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be a receiving one; it is the beauty of this that makes good customer service a truly human endeavour.

This BITE SIZED course will give you the tools to move away from transactional customer interactions towards creating advocates and lifetime loyalty. You’ll understand which loyalty strategies work and how they could work in your business. The customer experience is a human experience. This means relationships and loyalty play a big role; the stakes are high if you don’t start recognising your customer as more than just a single point of sale.

Each lecture has been carefully selected so that you can explore relevant and meaningful strategies to create a truly customer centric workplace. Build a culture that values the importance of each customer interaction and empowers employees to provide the best service possible. This course is full of tips and tricks to use inside and out of your workplace. It will motivate you to really understand and support the environment you’re trying to create.

Many people take part in creating these courses – from subject matter experts, to researchers and designers – to ensure you are provided with the best learning experience and the most up to date information. We’re excited about education and want to give you the opportunity to be the best you can be.

This BITE SIZED course will take you approximately 30 to 45 minutes to complete and will cover all of the components required to build customer loyalty. Our content will give you the opportunity to listen to experts and understand relevant models to use on your leadership journey when creating a truly human customer experience. Enjoy a collection of videos, interviews and engaging imagery used throughout our presentations.

This BITE SIZED course is also part of our Master Series - The Customer: Service At Its Best.

If you would like to really challenge yourself, join us for the entire journey.

So what are you waiting for? Start tonight and be on your way to providing amazing customer service tomorrow.

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Instructor Details

Learoy Tonight

Learoy believes that an investment in education is an investment in your future business. Learoy has a driving passion for outcomes, business return and creating engaging learning experiences.

Learoy Tonight is essentially bite size learning, it's all about learning that little bit now and implementing those new skills and knowledge in the workplace tomorrow.

Learoy isn't your typical education company. It's a forward-thinking, digital business that's leading the way. We've done the research and we're driving results through education. You'll see.

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Reviews

4.5

10,018 ratings on Udemy

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By Nikubuka Amani Mwasangwale on 1/29/2026

This short course is very important for sales officers, customer service officers it helps us to create loyal customers and create a sustainable revenue.

By Pedro Erispe on 1/31/2024

It is a realization of what real potential customer advocates could be and also the potential to lose your customers because of the opposition to your actions.

By Madhav Kulkarni on 1/19/2024

As a customer of various organizations, I have my own expectation about their service, and I do give positive or corrective feedback to them / their managers. I am loyal to many brands but have discontinued some of them. This is the other side of the expectation. Contents are in line with my expectations.

By Vaidyanathan Sivapragasam on 12/29/2023

Good one. But 'Section 2. Chapter 6. Keep Customers Keen' chapter is not accessible manually and also this chapter was not played after Chapter 5. Because of it , I could not read it and also the overall progress shows as if I've not completed the course 100%. Fix it please

By Anonymized User on 7/22/2022

This course is not only about customer loyalty, but a starting point on how a company should be structured in terms of their marketing, customer support, customer success, public relations and overall customer communication. I'm so glad that I took this course, now companies actions make a lot more sense.

By David Janks on 4/7/2021

Too generic and simple with no real frameworks or tools to build a loyalty program. Also not enough research and links to scientific papers highlighting the benefits/costs of loyalty programs

By Linda Lee on 12/2/2020

"How To Build Customer Loyalty was an informative and thought provoking presentation. The training was valuable and quite an investment... to have for the ages. Thank you. Great Job ! ---LL

By Ngainun bte Misbah on 4/15/2020

To enhance customers loyalty the company has a reward or token for delighted customer. Expert adviser and go for extra mile services will also make customer stay and happy

By Anonymized User on 11/20/2018

Not really since my job is not in sales,but found the concept of rewarding customers with a loyalty program beneficial as many stores offer this and the explanation why it is done. Purchasing products generally makes people feel good, and the more they spend or buy they are rewarded. So both the customers and businesses win.

By Anonymized User on 9/22/2018

This course is really helpful in knowing and identifying your customers and clients and how to market them for the benefit of your business and the customer loyalty programs underlined, this is how we build customer loyalty and we should understand what measures should be taken to satisfy customers.

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Overall Score : 90 / 100