The Freelance Masterclass: For Creatives (Udemy.com)
The Ultimate Guide to Freelancing: Learn to Price Projects, Build Portfolios, Find Clients, Brand Yourself & More!
Created by: Lindsay Marsh
Last updated February 2022
What you will learn
- How to Create A Steller Portfolio in both PDF, Online Formats
- Learn how to find Clients both Online and Offline
- You will learn how to build Upwork profile together
- Learn the power of personal freelance branding
- Learn how to write your profile bio and story that drives clients to action
- Learn how to create business cards and letterheads and how to brainstorm your personal branding ideas
- How to comfortably price projects using both an hourly and fixed rate methods
- Review different client situations and how to navigate them
- Figuring out when the right time is to go Full-time freelance
- How to balance your cash flow
- You will understand freelancing contracts and learn how to modify one for your client work
- Find your Target Market and Create your services list
- Learn how to post projects on Behance and understand Wordpress template basics
- Build a portfolio using Adobe Portfolio
Course Description
June 2021 - NEW! 44 page Practical Guide to Freelance Pricing PDF Added!
May 2021 - NEW! 34 page PDF guide to finding clients Added!
Are you ready to go freelance? Or are you wanting to learn everything about how to become a successful freelancer? Interested in going from part-time to full-time or wanting to explore this is a viable career option?
This course has a special focus on creative freelancers or anyone who uses their creative skillsets in their craft. This includes:
Graphic Designers
Illustrators
Photographers
Website Designers
UX/UI Designers
Anyone who has creative skills that wants to go freelance
Although everyone can get a ton out of this class, even if you do not use creative talents in your line of work.
This extensive course reviews all aspects of the freelancing process including:
Setting Our Goals
Writing our Story, Bios, Profiles, Mission Statements
Finding Our Target Market
Going through the Personal Freelance Branding Process
Brainstorming Logo Ideas and Talking About Color
Creating Our Business Cards and Letterheads
Building our Portfolios both Online and PDF portfolios
Finding Clients Online
Finding Clients Offline
Building an Upwork Profile Together
Walking through Hourly and Fixed Rate Pricing
Finding our Perfect Hourly Rate
Working through Practice Quotes
Creating a Contract and talking about Contract Basics
Finding out when to go Full-time
Working with Money and our Cash Flow
Reviewing many different Client Situations, we can be in and how to handle them
We will craft our freelancing story together to write effective bios, marketing copy and write a compelling mission statement. We will learn what goes into powerful personal freelance branding. We will work through the brainstorming of a logo design, the creation of a letterhead and business card and learn how to create and use branded assets to make yourself look incredibly professional and consistent.
We will learn the power of stellar portfolios and how to best present your work in several different formats including a pdf portfolio and a website-based portfolio. We even review how to post your work to third party websites like behance.
Finding clients is the hardest part of freelancing. We will spend plenty of time reviewing the many different ways to secure clients online, offline and on social media. We will learn to write fantastic bios and profile descriptions to present ourselves in the best way possible to potential clients. We even spend time creating an UpWork profile and lean how to use freelancer websites to find work.
Pricing your work is essential to maximizing your earnings as a freelancer. We will learn several different ways to price your work. We will go over the benefits and downsides to both hourly and fixed rate pricing. We find ways to help us create accurate and profitable quotes and even work through several practice quotes to get comfortable pricing our work.
After finding clients, sometimes working with clients can be just as challenging. We will learn how to create contracts that properly protect us and talk about upfront deposits, project scope and more. We even work through a contract together and I provide a basic contract as a downloadable resource.
We will work through several negative client’s situations and talk about best ways to navigate those common client issues. Finally, we work through copyright issues as we review best practices for using fonts, photos and graphic resources for client work and projects.
Managing your income and cashflow is vital to your success. We will discuss when might be the right time for you to move from part-time to full-time freelance and maybe even quit your job! We also review cash flow basics and how to properly manage your income from month to month.
This course is dynamic and there will be additional content added to the course.
And speaking of downloadable resources, this course has more than all my prior classes combined with over 100 pages of written content downloadable in nice bite sized resources that go along with each section so you can work through the class with videos and with resources to adding another level of engagement to the class.
Are you ready to start adding value to the world you never thought was possible? Are you ready to be your own boss or make your current freelancing side gig a bigger deal? I am more than excited and proud to present this freelance masterclass to you today.
The best thing we can as freelancers is stay in community with each other, that is why all students of this course will have access to an exclusive student Facebook group where we can support each other, ask questions and thrive together!
So, are you ready to open up your world to freelancing? See you in the first lesson!
Instructor Details
- 4.6 Rating
2,049 Reviews
Lindsay Marsh
If anyone has questions about which course may work best for them, please feel free to contact or message me.
I have had many self-made titles over the years: Brand Manager, Digital Architect, Interactive Designer, Graphic Designer, Web Developer and Social Media Expert, to name a few. My name is Lindsay Marsh and I have been creating brand experiences for my clients for over 20 years. As a freelance graphic designer, I have worked on a wide variety of projects both in the digital and print space.
I have had the wonderful opportunity of taking classes at some of the top design schools in the world: Parsons at The New School, The Pratt Institute and NYU.
I have had the pleasure of teaching over 600,000+ students globally online. I have provided private tutoring in the the area of design and marketing for over 8 years. I am also now a certified Canva Certified Creative.
The thing I enjoy most of all about being a teacher is seeing my students flourish and to be able to start careers that are passionate and rewarding.
I have a Facebook group dedicated to helping my students thrive and start new freelance design businesses. I want to get to know my students and provide additional challenges that get them ready for wonderful opportunities in the design world.
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Reviews
By Mackenzie McAnear on 5/25/2026
I wish there was an even amount of information given for freelance writing as there was for graphic design, but I understand why there wasn’t. I found the VO not engaging throughout the entire course. Seeing the face behind the voice maybe once at the beginning of every section might have made it more engaging for me, That aside, I did enjoy the course and found the information and resources to be very helpful.
By Malachi Maynard on 3/26/2026
This course offers a well-rounded introduction to freelancing, especially for those who are still building their experience and trying to understand how the industry works. It covers a wide range of topics, from branding and identifying a target audience to communicating with clients and thinking about your work more strategically. What I appreciated most is that it doesn’t focus on a specific software or tool. Instead, it emphasizes principles that can be adapted to different creative fields. The included downloads and resources are also helpful for getting started and organizing your approach. As someone who has done some freelance work in a more sporadic way and is still developing a consistent process, I found the course informative and practical. It helped clarify areas that I hadn’t fully thought through before, especially around positioning and structure. That said, I do think the course could go further in areas like client acquisition and managing client relationships in more depth. Also, while the content is still very useful, it hasn’t been updated since 2022, which slightly impacts its relevance in a fast-changing space. Overall, I’d rate this course 4 out of 5. It provides a strong foundation and a lot of useful insights, especially for those actively trying to build or improve their freelancing approach.
By Sandy Roden on 8/29/2023
Lindsay Marsh's courses are worth every dime. I have bought a few of her courses to supplement a Graphic Design certificate program that I am taking and extremely pleased with the purchases. She is a gifted instructor. She speaks clearly and at a good pace. I highly recommend her courses.
By Aliah Ali Kameas Alzharany on 8/17/2023
Dear Lindsay! I can't thank you enough. You are my best online American graphic design instructor indeed. I actually found it informative as well as easy to follow. Also, I will take your adivce regarding the freelance career and prepare myself for this journey properly. I have a good skill of design, and I am confident enough to help the business owners, startups and big companies to pursue their dreams. I believe that the more you learn and apply, the better you will become in Graphic Design. Thank you very much, and I will contact you once I finish my student work in the your other courses on Udemy. Have a lovely day ! Aliah Alzharany, KSA, Riyadh.
By Yusuf Zahit Mert on 6/18/2023
It was a very good course that I took advantage of in various places. The amount of information and presentation was fine. I'm just a little skeptical about the necessity of this course, it can also be given in addition to a general education such as graphic design, photography, software, etc. Of course, the reason why I think so may be that I received the graphic design education of the same educator. The transfer of knowledge and experience in that course was also very good.
By Pritam Pal on 1/7/2023
This is one of the best course on how to start as a freelancer. The instructor speaks slowly and teaches every little part in details. Not only she teaches about freelancing but she also helps you learn how to build up your brand up from level zero. I loved the course very much. I would like everyone to take up this course and start learning. Love and Regards Pritam Pal
By Lauren Jones on 11/10/2021
Wonderful course that teaches you how to establish your brand and all the big and small details you need to know when it comes to freelancing. I've read plenty of blogs and watched tons of YouTube on freelancing, but this course has been at great at giving an actual step-by-step process on how to start and how to keep the ball rolling. I got my first freelancing gig before I even finished the course, and I owe it to everything I learned in this course!
By Emily Gelli on 1/29/2021
Lindsay is a great professional and I am so thankful to have gotten to discover her. This course is super well built and explained, it goes deep into all the aspects you need to know to start up a freelancing business giving so many precious tips that only experience would have revealed. Super recommended, thank you so much Lindsay!
By Nelri Malan on 2/22/2020
Loved this course! I learnt so much. As soon as I realised that the universe was pushing me into a direction of freelancing, I felt overwhelmed as I have never had the full blown experience of setting up contracts, setting up you rates properly etc. With this course I feel a lot more comfortable and confident in stepping into the world of freelance design. Thank you Lindsay for sharing your process and journey with everyone! I will definitely recommend this course for anyone who is considering a career in freelance graphic design.
By Sidney Johnson on 9/27/2019
This course was a benefit to learning a new skill. I really enjoyed the course and the perspective given. I purchased this course along with several others, base upon a previous course that the instructor has. Her experience tells a story as a guide, while her style is down-to-earth and easy to follow. It is important to understand your style of learning and the type of instructors you gravitate towards. Lindsay does it for me.
Quality Score
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Overall Score : 92 / 100












