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UdemyUX DesignPaid courseBeginner levelCertificate

User Experience, Conversion Optimization for eCommerce Store (Udemy.com)

Improve eCommerce business conversion, sales, credibility, customer & user experience + satisfaction by enrolling here

Created by: Muhammad Ahsan Pervaiz

Last updated September 2021

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What you will learn

  • A lot of proven A/B Tests and Design Patters for eCommerce Websites
  • Practical ways to Increase Conversion of your eCommerce store
  • Case study of Etsy + AirBnb of their product page improvements
  • Sell more by using Conversion Optimization
  • Satisfy your online store customers more
  • Practical tips for better User Experience of eCommerce Website

How it compares

Against the other 144 rated Udemy courses in UX Design on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews44#129 of 145 by number of reviews
  • Length3.9 hourslonger than 52% of them
  • Last updatedSeptember 2021earlier than 51% of them

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Course Description

If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers

If you are facing any of these eCommerce business issues/problems

  • If your customers/users are unable to find your product online

  • A lot of customers immediately leave your website after landing (High bounce rate)

  • Customers are mostly unsatisfied with your eCommerce store website

  • You want to study the psychology and A/B tested design patters for better conversion

  • Your customers don't trust purchasing from your online store

  • You are running an Etsy or Amazon store and want to get more sales

This course is for you to get familiar with the conversion psychology, User Experience

You will learn these practical skills

  • Shopping Behavior of users - How user's shop on online stores

  • Pricing tips to trick your customers

  • Easing the pain of shoppers to shop online

  • Ways to improve checkout process

  • Methods to improve store credibility

  • Improve Search Bar and search filters

  • Enhance Navigation with different design patterns

  • Using Proper tone to write buttons, product titles and labels

  • 5 must have things on a Product page

  • Tons of real examples and A/B tests and researches for better conversion and proven design patterns

And then most importantly

  • Airbnb Case Study - What improvements they did for better UX and Conversion

  • Etsy Case Study - How Etsy improved their product page and increased store credibility

Let's get started

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Instructor Details

Muhammad Ahsan Pervaiz

Hi, I’m Muhammad Ahsan, a Senior UX/UI & Product Designer with 20 years of experience in UX design, product strategy, and design consultancy.

I started my journey from scratch and went on to work with FORTUNE 500 companies including Intel, Panasonic, and Coca-Cola, along with SaaS startups and ProductHunt launches. I’ve helped teams design user-centered products and UX onboarding systems, including a startup that ranked Top 3 Product of the Day on ProductHunt.

Currently, I work as a Lead UX Designer Consultant, where I design and scale dashboards, portals, and SaaS applications. For the past few years, I’ve been leading UX efforts for a U.S.-based weight loss healthcare company, LumiMeds, designing patient, provider, and admin portals used by real users daily.

Alongside client work, I’ve taught UX design to over 100,000+ students globally across multiple learning platforms. I also run a YouTube channel, LearnUXID, with 36,000+ subscribers, where I share practical UX, UI, and product design insights from real-world projects.

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Reviews

4.5

44 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Juliana Costa Ramos on 3/29/2026

I found the course very productive and interesting. I will use the practices in my daily work and also when I open my own e-commerce business.

By Taylor Messimer on 6/13/2025

It was a good beginner's course but the accent made it difficult to understand. I ended up reading the transcript for the majority of the lessons.

By Sherl Simon on 5/8/2025

Amazing Course !! Thank You Muhammad Ahsan

By Prashanth kumar on 2/8/2024

I got an idea how a ecommerce store should look like..... now I can refer goodui.org for UX help

By Pilar Motolinia on 6/21/2021

Is a great course because the teacher explains every point of the different errors, and shows some examples of the companies that make the difference with good design.

By Muhib A on 4/12/2021

This is a good course for a complete new beginner with less or almost no exposure to the current up to date ecom experience but anyone with experience between beginner - 10% Intermediate it will be boring. I got this course through the Sale price but for the regular price it is priced high for the value.

By Shylash on 3/3/2021

Yes, This is an amazing course for E-commerce UX UI Designers!

By linh.S on 2/4/2021

Interesting and easy to understand so far. Waiting for more practical advice - which I’m sure he’ll get to.

By Fabiola micarelli on 2/9/2022

By Xigen Design on 10/15/2021

Showing all 10 reviews on CourseDuck

Read all 44 reviews on Udemy

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Quality Score

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Overall Score : 90 / 100