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Create A Low Budget YouTube Marketing Video In 12 Easy Steps (Udemy.com)

Video marketing plan template - YouTube marketing without using YouTube ads - simple video production & YouTube SEO plan

Created by: Mark Timberlake

Last updated June 2016

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What you will learn

  • You will understand the importance of planning a YouTube Marketing video
  • You will understand what equipment to buy on a budget
  • You will have a basic grasp of lighting and audio recording
  • You will understand basic principles of composition
  • You will understand basic YouTube optimisation techniques

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 22% of them
  • Reviews361#162 of 315 by number of reviews
  • Length0.7 hoursshorter than 98% of them
  • Last updatedJune 2016earlier than 92% of them

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Course Description

Do You Need To Create A YouTube Marketing Video On A Low Budget?

Then this course is for you, it will take you through the 12 basic steps you need to take.

Who Is This Course For?

This course is for beginners, anyone who has only just started out in video production and YouTube marketing.

What Will You Learn In The Course?

In this course you will learn about the following subjects:

Identifying your target audience:

Creating a niche audience is key if you want your marketing to work, in this lecture we explore that process.

Creating a shooting environment:

Creating the right look for your audience is key when it comes to creating a marketing video, we explore this in this section.

Creating a script:

When starting out, it is very important to create a script, to help you through the process of presenting on camera in a comfortable way.

Choosing equipment on a budget:

Knowing what equipment to buy on a budget is really important, you don't want to waste your money!

Lighting your video shoot:

Knowing how to light your shoot will dramatically affect the end quality of your video production.

Recording the sound:

Sound can be extremely complicated, our quick guide will help you through that process.

Composing your subject:

In this section we will show you some basic composition skills to get you going.

A quick guide to editing:

We share the core editing skills you need to learn.

Creating compelling titles:

In this section we share some SEO tips for creating titles that work.

Creating good descriptions:

We will take you through how to create a description that is good for Search Engine Optimisation.

YouTube tags:

The secret weapon of any YouTube marketing video promotion.

YouTube annotations:

Powerful calls to action that can get results from your marketing.

Join us on the other side:

So join us on the other side and start learning how to create a YouTube Marketing Video.

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Instructor Details

Mark Timberlake

Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management, and his personal passion entrepreneurship.

He has extensive experience with online business in various forms over the last 20 years and loves to share his hard-won lessons and techniques for online business success.

He runs online retail businesses, a video course training company, and a book publishing business.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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Reviews

4.2

361 ratings on Udemy

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By Lisa Ronenette Kippen on 4/4/2022

Great information. It is too bad that your PDF checklist does not have any affiliate links to the products you are suggesting for us to use. The camera's are not currently available on Amazon. But I am enjoying very much what you have been teaching in this course. Thank you so very much! I am looking forward to future classes with you!

By Judy Friedman on 6/7/2021

His interpretation of "low budget" does not match mine. I've noticed that many beginners on YouTube do fine with using their smartphones with an added microphone and gadget that increases the viewing area plus some additional lighting, so why isn't he explaining those options here?

By Shirley Kufeldt on 9/29/2018

This basically was a survey course. For those who are new to producing videos for YouTube Mark gave the steps needed. The tips and graphics for lighting and sound are beneficial. The type of camera and cost is important. Good course! Thanks!

By Ivan Bruce on 8/2/2016

Dear Sir, Thanks for the course and for your effort. It really helped me. Please provide more alike courses probably on Intermediate and advanced levels. It'd help me a lot. Thanks and regards!

By Dean DiGregorio on 3/22/2016

A good, short "what to do" (vs in-depth "how to do") course on creating a low budget YouTube video. 12 steps discussed, each in a short video. Also provided a 7 page PDF resource recapping the steps. Used as a lead to sell the complete course that can be accessed in the resources section of the last lecture. It was worth my time and I did buy the more complete course afterwards.

By AZU Ash on 3/18/2016

I found this course to be really an overview on what you should be thinking about when preparing a Marketing video. It consists of an educational Powerpoint presentation on topic with good tips. I thought it would actually 'show' us on how to do this on our YouTube account in a form of an example and show us what software (free/paid) to use & editing, etc. Maybe this is shown on his paid courses? But still, it is for free and short 45 mins video so cannot complain on that. Thank you Mark for providing PDF.

By James Young on 1/31/2016

Though this course is short it contains and lot of good information for beginners. It include how to set up your lighting and covers some basic equipment needed. It is designed for the beginner and in a very short course covers that very well. Highly recommended!!

By Pamela Fay on 1/15/2016

I can appreciate a QuickStart type course. This, unfortunately, does not provide enough to information to get you up and running. The 12 steps are NOT steps; rather, they are more like best practices as a very high level. If you already have videos up on YouTube and you haven't a clue as to what you were doing, this course might provide a checklist to start to figure out why your videos aren't working. However, you would still need to do more research. As for low budget, I'm not sure how this applies. Most people already have a phone that records and some spare lamps around the house. Why do you need $500 to buy a video camera, lighting kit and expensive microphone? There are plenty of free videos on YouTube that walk you through some very inexpensive options. I only gave the course two stars because it provided me with research topics for YouTube, which were far more helpful.

By Kathrin Hamann on 6/1/2015

You want to make your own youtube videos, than this course will definitly helps you to see what is necessary and what steps you should follow. In this course you will get a good overview on how to create your videos fast and good planned. Thanks.

By Matt S Rinc on 5/27/2015

This course should be your first entry to start your own YouTube channels. If you don't need additional help (e.g. technical set up) then you will learn everything needed here! And a PDF for your daily reminder? A keeper.

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Overall Score : 84 / 100