Google Tag Manager for Developers (Udemy.com)
Learn to manage your analytics and remarketing scripts quickly and easily using GTM
Created by: Dr Chris Worfolk
Last updated February 2023
What you will learn
- Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
- Master the core concepts of how Google Tag Manager works
- Integrate Google Analytics with GTM
- Integrate Facebook Pixel with GTM
How it compares
Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:
- Rating4.3 out of 5higher than 36% of them
- Reviews159#49 of 94 by number of reviews
- Length1.2 hoursshorter than 85% of them
- Last updatedFebruary 2023earlier than 60% of them
Course Description
Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.
In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:
Creating tags
Using event and URL-based triggers
Sequencing tags correctly
Tracking custom data with variables
Integrating with Google Analytics and Facebook Pixel
You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.
If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!
Instructor Details
- 4.3 Rating
159 Reviews
Dr Chris Worfolk
Chris Worfolk is a Chartered Member of the British Psychological Society and a software consultant. He is the author of nine books and has taught over 125,000 students online. He specialises in software, career coaching, mental health and resilience.
Chris is the founder of the mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a Doctorate in Counselling Psychology from Trinity College Dublin.
Previously, he has spent over ten years working in the IT industry helping companies including Sky, Asda, Capita and the NHS improve their digital products. He is the author of How to Exit VIM and the IT Contracting Master Class. He holds a BSc in Computing from the University of Leeds.
In his spare time, he is an Ironman triathlete, ultramarathon runner, and a competitive public speaker. He lives in Leeds with his wife and daughter.
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Reviews
By Christian Kephart on 1/23/2025
Very good introduction to GTM. Got me up to speed with what I needed to know quickly. I appreciate the short length sections; it makes it easy to click around and watch only the content I need to learn.
By Rahul Bhammarker on 4/8/2024
This course is truly exceptional. I was thoroughly impressed by its depth and precision in covering the subject matter. The way the content is organized and presented is incredibly effective, making it easy to follow and understand. Moreover, the sequencing of topics is logical and the overall structure is well thought out. It's evident that a lot of effort went into designing this course to provide a comprehensive learning experience. I highly recommend it to anyone looking to gain a solid understanding of the subject.
By Anonymized User on 3/16/2024
It not always clear what we have as the result. The trainer show how to setup some tag and it is not clear why have done it, what will be the result. How we will use it.
By Alex Avramidis on 12/26/2023
A bit Outdated. Uses examples for Google Analytics instead of the current GA4. It's ok for an introduction but since there are other more up to date GTM courses, it would have been better for me to purchase an other course.
By Joaquín Requena on 5/21/2023
Short and to the point. Chris delivers his classes clearly and is engaging. Given that soon Universal Analytics will become defunct, it would be very helpful to update the course using GA4.
By Karol Krajcir on 2/22/2023
Chris is awesome at delivering no bs, straight-to-the point and clear lectures. I love the way he teaches and he's very knowledgeable. The only drawback of this course is that the Google Analytics part is outdated (it's about UA and not GA4) and since GA4 works on different data model, it's not possible to follow/replicate exactly what he does. I will gladly give 5 stars if it gets an update.
By Javier Giordano on 4/6/2022
El curso es claro y completo, para los proximos le aconsejaría al tutor que regule y normalice el audio ya que varia mucho entre leccion y leccion, fuera de eso exelente
By Sebastian Contreras on 1/24/2022
If you are a developer you need to get this one. I tried with other ones but those were not dev oriented. This one is a short straight-to-the-point course. 100% recommended
By Phelim Geraghty on 9/6/2021
The course is concise and moves along at a lively pace, after just one hour a developer is up to speed with the features of GTM
By Neil Black on 11/23/2020
I really enjoyed the course and found the content relevant to what I was looking for. I really like the section layout and found the structure perfect for understanding of the core tag manager purpose.
Quality Score
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Overall Score : 86 / 100












