GA4 eCommerce Reporting and Tracking with Google Tag Manager (Udemy.com)
Learn how to implement and use enhanced eCommerce in Google Analytics 4 (GA4)
Created by: Anil Batra
Last updated March 2024
What you will learn
- How does eCommerce Works in GA4
- What are the various events in GA4
- How to track eCommerce Events in GA4
- Configure GA4 funnel exploration
Course Description
Google Analytics 4 (GA4) eCommerce Reporting and Tracking with Google Tag Manager course shows you how you can track your Online store's shop experience in GA4.
Start using the latest version of Google Analytics with confidence.
You will learn
How eCommerce Tracking Works in GA4
eCommerce Reports in GA4
How to set up various eCommerce events in Google Analytics 4
The various steps and events in GA4
Develop eCommerce Funnel Exploration in GA4
Note: This course requires basic knowledge of GA4 and Google Tag Manager. If you are not familiar with GA4 and/or Google Tag Manager then I highly recommend that you go through my Beginners courses on both of these topics.
I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
Instructor Details
- 4.6 Rating
49 Reviews
Anil Batra
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.
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Reviews
By Nikita Vasiliki Rocha Glaros on 5/3/2026
Such an incredible course.
By Kat Bell on 2/25/2026
Not including information about how to create the data layer with custom variables kind of defeats the purpose of the whole course no? I expected this course to be more detailed than it was based on the name.
By Faiz Akhtar on 2/16/2025
I didn't understand the data layer and how to get started with demo account
By Kundan Kumar Mishra on 12/27/2024
Very helpful for understanding of E-commerce GA4 understandings and apply tracking activities
By Jeffrey B. on 10/31/2024
A little light content-wise, but a solid guide on how to set up the ecommerce events for GA4 all the same
By Mohamed Khidir Ahmed Mohamed on 7/13/2024
a useful course
By Saman Parpin on 8/29/2023
Great course for gaining understanding of the processed in GA4. I highly recommend also the Courses about Google Tag Manager and GA4 in general.
By Roman Karbivskyi on 8/24/2023
everything is explained very easily in the video
By Sasibhushan.m on 6/18/2023
good to understand
By Daniel Yepes on 6/6/2023
Quality Score
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Overall Score : 92 / 100












