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Google Analytics 4 (GA4) Setup with Google Tag Manager (Udemy.com)

Everything you need to know to tracking your site in Google Analytics 4 (GA4) with Google Tag Manager

4.4
106 reviews

Created by: Anil Batra

Last updated March 2024

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What you will learn

  • How to setup Google Analytics 4 with Google Tag Manager
  • Event Tracking in Google Analytics 4
  • Passing Parameters to Google Analytics using Google Tag Manager

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Course Description

If you have a basic familiarity with Google Analytics 4, also known as GA4, the latest free version of Google Analytics as well as Google Tag Manager, and want to learn how to set up GA4 tracking then this course is for you.

Note: If you don't have a basic understanding of Google Analytics 4 or Google Tag Manager (GTM) then this course is not for you. Take those courses before taking this course.

You will learn

  1. Setup Google Analytics 4 account

  2. Setup web site page view tracking in Google Analytics

  3. Understand the debug view in GA4

  4. Learn various ways to debug/preview your tags

  5. GA4 event tracking using Google Tag Manager

  6. Passing Parameters to Google Analytics 4

  7. Learn about recommended events

This course will give you the foundation you need to set up GA4 correctly. It won't cover all the scenarios but provide enough information to move forward with confidence.


I have worked with Google Analytics since its first version and have taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.

This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.
Read More Beginner Beginner Level product length iconTime: 1.7h

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.4

106 ratings on Udemy

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By Priidu Uusen on 5/1/2023

Very quick and efficient overview of the basic.

By Satoko Nakayama on 10/11/2022

This was an excellent video instruction. It answered so many of my questions. Thank you very much!

By Martin Thaulow on 9/9/2022

Yes. Thorough and clear, up to date and a progression that suits most learners.

By Claude Mushid on 8/8/2022

Very clear. Easy to learn. Excellent course.

By Chris on 6/15/2022

Excellent, overall. Just one omission that I could see. There was not a demo / explanation of how to use GA4 to show from where referrals or traffic was arriving from at the website. I use Campaign URL builder, but cannot yet see in GA4 how / where to "see" the traffic in the reports.

By Michaela Burrell on 5/5/2022

Really great tutorial! Very clear and comprehensive - many GA4 trainers tend to skip concepts and start with the technical detail but this course offers a really good conceptual background before getting technical. Thank you.

By Matthew on 3/31/2022

I find GA very confusing when it comes to having so many options. I'm still very confused around using UA and GA4 and why UA displays as duplicate when viewing via tag manager extension. The course is ok.

By Keshavan Thiagaraja on 3/25/2022

Simple and Sweet explanation.Really Good One

By Jack Richardson on 11/15/2021

This was a very good course it answered a lot of my questions and highly recommend to get you started with Tag Manager

By Reinhard on 6/17/2021

Good course scope, exactly what I needed as a developer to get a better understanding of how to properly set up GA4 with GTM. Quick and to the point. Thanks!

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Overall Score : 88 / 100

Google Analytics 4 (GA4) Setup with Google Tag Manager
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  • Video Duration: icon 1.7h
  • Price: $44.99
  • Provider: icon Udemy
  • Updated: icon March 2024
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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