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Logo Design in Adobe Illustrator - The Intermediate Level (Udemy.com)

Learn how to design a logo by a Published, Multi-Award Winning Logo Designer! 21+ Years Experience!

Created by: Daniel Evans

Last updated February 2023

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What you will learn

  • Discover the principles of an effective logo
  • Learn the difference between free and premium fonts
  • Discover how to identify quality fonts
  • Gain knowledge of professional and precise kerning techniques
  • Learn how to measure, space and balance logo design elements
  • Gain knowledge of horizontal rule use and bullets points
  • How to space and measure logo design elements
  • Learn how to utilize negative space to separate symbol elements
  • Develop a logo with professional aesthetics and balance
  • Learn how to use negative space to give a feeling of depth
  • Discover how to highlight with negative space
  • Discover how to employ negative space in type
  • Learn how to conduct an more advanced logo project from start to finish
  • Learn how to develop an advanced mood board
  • Discover how to compose an advanced mind map
  • Gain knowledge of the advanced logo design sketching process

How it compares

Against the other 100 rated Udemy courses in Illustrator on CourseDuck:

  • Rating4.7 out of 5higher than 74% of them
  • Reviews589#29 of 101 by number of reviews
  • Length6.8 hourslonger than 73% of them
  • Last updatedFebruary 2023more recently than 75% of them

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Course Description

'Another amazing course from Daniel. This one really takes your from a beginner level to a more advanced logo designer status.'

'Awesome course as always, if you have understood the fundamentals of logo design this is a perfect next step to level up.'

'Brilliant course! I thoroughly enjoyed the course and it was the perfect ‘next level’ from ‘Logo Design - for Beginners & Beyond’. 

'This is by far the best, most comprehensive, and most detailed Logo Design series I've ever taken. It's a series worth a 5/5 rating!'



To all fellow Logo Designers, who are ready for the NEXT LEVEL...

As a logo design professional with over 18 years experience, I'm going to reveal to you the next stage of learning in the exact manner in which I learned myself.  We're going to cut to chase and explore all the next realm of logo design, leaving nothing untouched and delivered in a no nonsense manner!

In this second series, we're going to cover: key logo principles, font selection strategies, precise and professional kerning, measurements, spacing and balance, hidden meaning application  and the all  valuable negative space logos - which separates the amateurs from the  professionals!

We'll also be delving into comprehensive case studies in which you can see me storm projects from start to finish, from client questionnaire to finished logo, including moodboarding, mind-mapping, comprehensive sketching, pin-point accurate refinement sketching, right through to the digitization in Illustrator.

Grab your pencil and paper.  We're ready to go.

If you want to supercharge your ability and worth as a logo designer, the next level is only one step away.

Get your Certificate of Completion after finishing the entire course!

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Instructor Details

Daniel Evans

Daniel Evans is a professional logo designer and graphic designer from the North-East of England with 23 years dedicated experience.

He has worked on behalf of Hewlett Packard in Utah, design agencies in Seattle, New York and various agencies in Britain designing logos.

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Daniels work is featured in the publications: 

*     Logo Lounge 11 by Rockport Publishers (Available at Amazon)
*     Logo Lounge 7 by Rockport Publishers (Available at Amazon)
*     Logo Creed by Rockport Publishers (Available at Amazon)
*     Damn Good by HOW Design (Available at Amazon)
*     LogoPond Vol 1
*     New Graphic 30
by Hiiibrand
*     Logo Nest 02
*     IHeartLogos Season 1
*     IHeartLogos Season 2
*     IHeartLogos Season 3
*     Logos 2 
by Bright Books

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Daniel holds the following awards for Logo Design:

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Reviews

4.7

589 ratings on Udemy

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By Mila Markovska on 2/23/2022

I just finished the 3 courses in the series. I really liked them and learned a lot. Daniel is great teacher and I like that he used projects to explain everything that he teach and it was really easy to follow. All the courses have a really nice flow they are complimentary and as you progress from beginner to advance level Daniel goes much in depth about the process of logo design.

By Moatasem Salem on 3/24/2020

Great explanation for the process of designing a logo ,a lot of case studies explained in details , every step with every piece of knowledge , good activities to practice at the end , great job daniel

By Paul Figuera on 1/13/2020

Excellent knowledge of the subject matter. Daniel is a great instructor, if you are into Logo design you should take his courses. You will not be disappointed. His knowledge is extraordinary and his teaching methods are geared toward learning the subject matter easily. If you follow everything that he does in the course, you will soon be an expert.

By Brad Kaye on 4/8/2019

Pretty disappointed that the content was so repetitive after taking the beginner's course. Very little new information in comparison - also some of the content within the course itself (regardless of the beginner's course) was unnecessarily repetitive.

By Aht John on 1/25/2019

Excellent & Brilliant Course! Good explanation with a real-world project! And that's why I'm Waiting for his Advanced Course! But This course would be better if Daniel Keep more exercise with this course! { Cause I already Finished his first course & This is my second Logo Design Course With him & Waiting for his Advanced Logo Design Course}

By Tom Carroll on 1/9/2019

I enjoyed the course greatly and I learned a lot of new material and reinforced knowledge that I already had. I am grateful that Daniel doesn't speed up the video or eliminate repetitious processes to save time. The repetition helps reinforce the material in my head, even as I prepare to use it in real life. It also demonstrates actively that although Adobe Illustrator is a very powerful tool, to accomplish logo design really requires only a small subset of its functionality. I’m leaving the best possible review because the coursework deserves it.

By Lemuel Pereira on 9/28/2018

Another amazing course from Daniel. This one really takes your from a beginner level to a more advanced logo designer status. He explains all the steps and tricks behind a logo creation and how find inspiration, refine your ideas and apply it to the software so you can make it perfect. The two logos studied in the course are enough to solidify the basic knowledge and to get a better understanding of the logo design workflow. It's a 5 star course for sure!

By Tom Whiting on 9/25/2018

Just as good as Daniels beginners course if not better! I'd definitely recommend these 2 courses if you're looking to get into logo design or just want to improve your skills/knowledge on the subject! I'm sad i've finished both courses because i loved learning from Daniel! Would definitely recommend!

By Patty Michelle Gutierrez Crespo on 8/20/2018

Awesome course as always, if you have understood the fundamentals of logo design this is a perfect next step to level up. I recomend you already have a grip in Illustrator at least basic tools to feel comfortable with the pace and excersises. Daniel is a great instructor, he is always active in the Question and Answers section responding clearly to all your doubts.

By Jacqueline Wood on 5/26/2018

Brilliant course! I thoroughly enjoyed the course and it was the perfect ‘next level’ from ‘Logo Design - for Beginners & Beyond’. It’s great to be introduced to the more advanced principles and it shows that logo design can go even deeper! If you want to learn professional logo design, don’t hesitate and just go for it!

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Overall Score : 94 / 100