Web Analytics (Udemy.com)
An introductory course about understanding the definition and categories of Web Analytics.
Created by: The Art Of Service
Produced in 2015
What you will learn
- Be introduced to Web Analytics.
- Be aware of some Web-based Analytics and software products.
- Be aware of the different analytics tools.
- Learn Affiliate, Internet, and Referral Marketing.
- Understand advertising using analytics.
Quality Score
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Overall Score : 80 / 100
Course Description
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research. This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing. Who this course is for:
- Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
- Help career-driven IT professionals stay relevant in their roles in the I.T. industry.
Instructor Details
- 4.0 Rating
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The Art Of Service
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In one word? YOU
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